SVP, Brand & Marketing

Teach For America

Full-time - Senior

Remote

Administration of Human Resource Programs

About the position

Teach For America's (TFA) mission is to find, develop, and support a diverse network of leaders committed to expanding opportunity for children from classrooms, schools, and every sector and field that shapes the broader systems in which schools operate. We are seeking individuals who align with our mission, core values and commitment to Diversity Equity & Inclusiveness and are ready to join us in this global movement. The Senior Vice President, Brand & Marketing is responsible for managing and overseeing the vision, strategy, and direction of the Brand and Marketing team which develops Teach For America's brand identity, steers its creative execution, and promotes the brand through integrated marketing campaigns that support our organization in reaching its goals. The Senior Vice President, Brand & Marketing manages a team of approximately 25 individuals working on sub-teams including those focused on brand strategy, content, creative & design, digital marketing, social media, and operations. The team works to ensure that Teach For America's brand strength is improving, and that we are delivering powerful marketing campaigns that engage our stakeholders in ways that are grounded in data and insights and deliver on the goals of internal business units. The Senior Vice President, Brand & Marketing reports directly to the Executive Vice President, External Affairs and serves as a member of External Affairs Leadership Team and TFA's Senior Leadership Team.

Responsibilities

• Develop data-driven marketing plans encompassing all channels (brand, category, creative, social media, digital). Set measurable goals, KPIs, and learning plans to track progress and optimize future campaigns.
• Lead the end-to-end execution of brand marketing plans and campaigns across owned, earned, and paid channels.
• Champion TFA's brand story and ensure consistent messaging across all touchpoints.
• Identify and develop strategic partnerships that strengthen brand equity and loyalty.
• Engage and align internal stakeholders, including team members and executives with the brand strategy and values.
• Oversee the marketing budget and ensure efficient resource allocation for maximum ROI.
• Conduct thorough market research to understand audience insights, market trends, and competitive landscape.
• Analyze audience research, internal data, and campaign performance for actionable insights.
• Foster a high-performing team environment by mapping developmental roles and providing coaching for continued growth.
• Stay current on industry trends and identify new marketing techniques and technologies to leverage.
• Partner with external agencies to help build awareness in new and existing markets.
• Collaborate effectively with cross-functional teams to achieve shared goals.
• Work closely with the External Affairs Leadership Team to ensure seamless integration of the overall team strategy and delivery of External Affairs goals for Teach For America.

Requirements

• 10 -15 years of progressive experience in marketing and brand management, with at least 5 years in a senior leadership role.
• Experience building and leading high-performing teams and delivering results across multiple sub-teams and workstreams.
• Success achieving sustainable results linked to organizational strategies across a portfolio of complex projects.
• Demonstrated ability to build and foster strong relationships and team culture across lines of difference.
• Enjoy coaching and developing others and have an ability to build an inclusive, collaborative, and reflective performance culture.
• Deep belief that education is an essential lever in the effort to expand access to economic mobility and belief that Teach For America is vital to continued progress.
• Exceptional problem-solver with a data-driven approach.

Nice-to-haves

• Experience in non-profit marketing or education sector.
• Familiarity with digital marketing tools and analytics platforms.
• Strong understanding of social media trends and strategies.

Benefits

• Competitive salary based on experience and location.
• Flexible working hours and remote work options.
• Opportunities for professional development and growth.
• Inclusive and diverse work environment.