SVP & Chief Marketing Officer

Ryman Hospitality Properties - Nashville, TN

Full-time - Senior

Nashville, TN

Accommodation

About the position

The Chief Marketing Officer (CMO) at Opry Entertainment Group will play a pivotal role in shaping the marketing and advertising strategies of the organization. Reporting directly to the CEO, the CMO is tasked with driving sales growth, traffic, and conversion through ticket sales by implementing high-impact marketing tactics aimed at engaging fans and customers who appreciate live entertainment, music, and attractions-based businesses. This position requires a strategic thinker who is passionate about innovation, possesses exceptional leadership skills, and has a profound understanding of customer-centric marketing principles. The CMO will be responsible for establishing and executing long-range, comprehensive marketing strategies that not only support the company's competitive advantage but also increase revenue through enhanced traffic and conversion of ticket sales across various venues. This includes driving traffic and conversions through impactful marketing campaigns for live events, which encompass promotions, advertising, and partnerships. A significant aspect of this role involves developing and executing a comprehensive Customer Relationship Management (CRM) strategy to engage fans across OEG assets, thereby enhancing overall customer satisfaction, loyalty, and lifetime value. In addition, the CMO will design and manage loyalty programs aimed at attracting, retaining, and engaging members. The role also involves leading the optimization and management of brand guidelines, ensuring that all marketing efforts align with the company's objectives and operations. The CMO will collaborate with senior leadership to ensure consistent brand messaging across all channels and digital platforms, and partner with management on marketing strategies for key events to drive fan awareness and engagement. The CMO will oversee the development of strategies to sell ticketed products at Opry venues, utilizing data and analytics to drive conversions. This includes planning and executing marketing campaigns, overseeing digital marketing efforts such as SEO, SEM, social media, email marketing, and online advertising. The CMO will also be responsible for developing and managing the marketing budget, ensuring effective resource allocation to maximize ROI and achieve strategic goals. Furthermore, the CMO will support programming efforts at Ole Red and Category 10 businesses, enhance the creative process, and oversee customer feedback mechanisms to improve services and products. Conducting market research to understand customer needs, market trends, and the competitive landscape will also be essential to this role.

Responsibilities

• Oversee the development and execution of the organization's marketing and advertising strategies.
• Drive sales growth, traffic, and conversion through ticket sales with high-impact marketing tactics.
• Establish and execute long-range, comprehensive marketing strategies to support competitive advantage and increase revenue.
• Drive traffic and conversions through high-impact marketing campaigns for live events.
• Develop and execute a comprehensive CRM strategy to enhance customer satisfaction and loyalty.
• Design and manage loyalty programs to attract, retain, and engage members.
• Lead the optimization and management of brand guidelines.
• Deliver effective UI/UX and user journeys for branded websites and ticketing experiences.
• Collaborate with senior leadership to align marketing strategies with company objectives.
• Partner with senior management to ensure consistent brand messaging across all channels.
• Lead marketing strategies for key events to drive fan awareness and engagement.
• Develop strategies to sell ticketed products using data and analytics.
• Plan and execute marketing campaigns, including promotions and partnerships.
• Oversee digital marketing efforts, including SEO, SEM, social media, and email marketing.
• Utilize CRM data to create personalized engagement initiatives and measure marketing effectiveness.
• Develop and manage the marketing budget to maximize ROI.
• Support programming efforts at Ole Red and Category 10 businesses.
• Enhance the creative process and deliver innovative creative assets.
• Own the websites, including UI/UX and customer experiences.
• Oversee the creation of customer feedback mechanisms to improve services and products.
• Conduct market research to understand customers and market trends.
• Provide thought partnership on pricing strategies by brand/concept.
• Travel to venue locations to understand unique marketing needs.
• Lead and mentor a high-performing marketing team.

Requirements

• Bachelor's degree in Marketing, Business Administration, or related field; Master's degree or MBA preferred.
• 10+ years of marketing experience with a proven track record in a senior leadership role.
• Passionate about the industry and adaptable to changing trends.
• Customer-centric with a focus on enhancing customer relationships and delivering exceptional experiences.
• Ability to foresee industry trends and adapt strategies accordingly.
• Strong problem-solving skills to navigate challenges and pivot strategies as needed.
• Proven leader with a culture of accountability; approachable and engaging.
• Ability to work cross-functionally with other departments and external partners.
• Sterling values and personal integrity.