SVP, Consumer Product & Cardholder Marketing - Health & Wellness

Synchrony Bank Rapid City, SD - Rapid City, SD

Full-time - Executive

Remote - Rapid City, SD

About the position

The SVP Consumer Marketing Leader will develop and execute comprehensive marketing strategies for the Health and Wellness platform, focusing on customer acquisition, engagement, and retention. This role involves collaboration across the organization to launch new platforms and strategic growth initiatives, ensuring a positive consumer brand experience.

Responsibilities

• Develop and implement a cohesive acquisition and lifecycle marketing strategy aligned with business goals and market opportunities for the Health & Wellness platform.
• Lead, mentor, and inspire a high-performing marketing team to achieve ambitious growth targets.
• Drive value proposition enhancements, new product opportunities and other innovations based on industry and consumer insights.
• Develop robust omnichannel journeys to optimize client experiences and outcomes across channels.
• Design and execute multi-channel acquisition campaigns to drive new customer growth and enhance customer engagement, retention, and loyalty throughout the customer lifecycle.
• Leverage data-driven insights to optimize targeting, messaging, and channel mix that address the unique needs and preferences of each customer segment.
• Partner with the Health and Wellness market research team to identify trends, opportunities, and competitive dynamics within the credit card and healthcare financing industries.
• Utilize customer insights and analytics to inform marketing strategies, deliver data-driven decision-making capabilities, enhance portfolio performance and the brand experience/relationship with cardholders.
• Collaborate with Health and Wellness platform CMO, GMs and cross-functional leaders, to drive co-marketing initiatives, expand customer reach and deliver on growth objectives.
• Build and maintain strong relationships with industry stakeholders to enhance brand visibility and credibility.
• Establish and monitor key performance indicators (KPIs) to assess the effectiveness of marketing campaigns and initiatives to exceed the operating plan for the Health and Wellness platform.
• Continuously analyze campaign performance and ROI, making data-driven adjustments as needed.
• Oversee the marketing budget, ensuring efficient allocation of resources to achieve strategic objectives.

Requirements

• Bachelor's Degree or in lieu of degree 15+ years executive marketing leadership experience.
• 10+ years of experience in consumer credit cards, healthcare, direct marketing with focus on lifecycle marketing and promotions.
• In-depth business expertise and commercial awareness demonstrated through 7+ years of experience planning, designing, building and/or running business functions or processes.
• Experience managing organizations and other professionals with a minimum of 7 years of managerial responsibility.

Nice-to-haves

• Demonstrated ability to manage complex initiatives and projects in a matrix environment.
• Client-facing experience and partner management.
• Strong PC proficiency (MS Office Suite) or comparable software applications.
• Demonstrated growth marketing leadership skills (analytic and creative).
• Advanced degree (MS, MBA).
• Outstanding communications, relationship building, influencing and collaboration skills.
• Passionate about serving as the voice of the consumer and ensuring a positive, consistent brand experience throughout all aspects of the product and cardholder marketing.
• Sound, strategic thinking and analytical skills to help translate data driven insights into marketing opportunities and activities.
• Understanding of core credit operating systems and ability to work cross-functionally to innovate and grow.

Benefits

• Flexible work options including remote work and office attendance.
• Annual Incentive Plan target of 30% of salary.
• Annual Equity target of 30% of salary.