SVP, Growth Marketing

Salesforce - San Francisco, CA

Full-time - Senior

San Francisco, CA

Publishing Industries

About the position

We are seeking a visionary and results-oriented Senior Vice President of Growth Marketing for our company. This leader will drive the development and execution of our Product-Led Growth (PLG) strategy, focusing on leveraging the Starter self-service product to drive customer acquisition, product adoption, and user growth. The SVP will manage a team of direct reports while working closely with cross-functional teams to optimize the user experience, identify growth opportunities, and accelerate revenue expansion through innovative product-led initiatives. The ideal candidate will have a proven track record of success in driving product-led growth for a SaaS or technology company, with at least 7 years of experience in a leadership role. In this role, you will develop and execute a comprehensive strategy leveraging the product as a key growth driver, to increase customer acquisition, optimize cost per acquisition, enhance web conversions, and increase monthly active users. You will create and drive compelling acquisition campaigns across diverse channels, optimizing user paths from initial interaction to conversion. Additionally, you will devise and drive strategies to nurture and retain customers, with a strong focus on new feature adoption and increasing monthly active users. You will influence and collaborate with product management, engineering, sales, and marketing teams to ensure alignment on shared objectives. Driving experimentation and optimization across all stages of the user journey to improve conversion rates and drive revenue growth will be a key responsibility. You will analyze user data and feedback to identify insights and opportunities for improving the product-led growth funnel, and define and track metrics to evaluate the effectiveness of PLG initiatives, driving continuous improvement. Regularly analyzing and refining marketing expenses to improve cost per click, ensuring budget efficiency and ROI, will also be part of your role. Staying current with the latest trends in self-service, product-led growth, and digital marketing will inform your strategy development. You will partner with executive leadership to align PLG initiatives with overall objectives and priorities, leading a team of high-performing marketers and championing a culture of experimentation and data-driven decision-making.

Responsibilities

• Develop and execute a comprehensive strategy leveraging the product as a key growth driver, to increase customer acquisition, optimize cost per acquisition, enhance web conversions, and increase monthly active users.
• Create and drive compelling acquisition campaigns across diverse channels, optimizing user paths from initial interaction to conversion.
• Devise and drive strategies to nurture and retain customers, with a strong focus on new feature adoption and increasing monthly active users.
• Influence and collaborate with product management, engineering, sales, and marketing teams to ensure alignment on shared objectives.
• Drive experimentation and optimization across all stages of the user journey to improve conversion rates and drive revenue growth.
• Analyze user data and feedback to identify insights and opportunities for improving the product-led growth funnel.
• Define and track metrics to evaluate the effectiveness of PLG initiatives and drive continuous improvement.
• Regularly analyze and refine marketing expenses to improve cost per click, ensuring budget efficiency and ROI.
• Stay current with the latest trends in self-service, product-led growth, and digital marketing to inform strategy development.
• Partner with executive leadership to align PLG initiatives with overall objectives and priorities.
• Lead a team of high performing marketers, championing a culture of experimentation and data-driven decision-making.

Requirements

• Proven track record of success in driving product-led growth for a SaaS or technology company, with at least 7 years of experience in a leadership role.
• Deep understanding of product management principles, user experience design, and growth marketing strategies.
• Strong analytical skills and experience using data to drive decision-making and optimize performance.
• Excellent leadership and communication skills, with the ability to inspire and motivate direct and cross-functional teams.
• Experience managing a high-performing PLG team, including hiring, training, and performance management.
• Strategic mindset with the ability to think creatively and identify innovative growth opportunities.
• Demonstrated ability to work effectively in a fast-paced, dynamic environment and drive results under tight deadlines.
• Strong business acumen and understanding of key metrics and drivers of success in a SaaS business model.

Benefits

• Equal pay
• Employee resource groups
• Inclusive benefits