SVP Marketing (US-based)

Emarsys - Indianapolis, IN

Full-time - Executive

Indianapolis, IN

1,001-5,000 employees

About the position

The Senior Vice President (SVP) of Marketing at Emarsys will lead the Global Marketing Organization, focusing on enhancing demand generation and personalized customer marketing for a diverse client base. This role requires a strategic leader who can leverage existing marketing teams to drive scalable growth and improve marketing effectiveness across various regions, including the Americas, DACH, EMEA, and APAC.

Responsibilities

• Design and execute the strategy of Global Marketing for the Americas, DACH, EMEA, and APAC.
• Provide a direct link between Revenue Growth and marketing spend with strong ROI.
• Support the marketing organization in shifting to an increased digitized demand generation.
• Improve every single stage of our opportunity creation funnel.
• Prioritize collaboration and team satisfaction regarding our global/regional marketing structures.

Requirements

• Proven track record of a successful global demand generation program with a focus on digital.
• Experience as a B2B SaaS Marketer with strong analytical skills.
• Inclusive people leader who believes in leading by example.
• Effective collaborator with a growth mindset.
• Experience in paid media, SEO, and performance marketing.

Nice-to-haves

• Additional expertise in Product Marketing, Customer Advocacy Marketing, or Sales Development teams.

Benefits

• A vast professional challenge in a company with an outstanding product and unique diverse culture.
• A leading role to become the voice and presentation of the Emarsys brand.
• The chance to reinvent the future, vision, and structure of the Marketing organization.
• The opportunity to autonomously own and manage a substantial budget and resources.