System Manager, Marketing Data

CommonSpirit Health - Englewood, CO

Full-time - Mid Level

Remote - Englewood, CO

Hospitals

About the position

The System Manager, Marketing Data at CommonSpirit Health is responsible for optimizing marketing data systems to drive data-informed strategies and decision-making. This remote position involves overseeing the management and integration of marketing data systems, ensuring accurate data collection, analysis, and reporting. The role requires collaboration with various departments to build the necessary marketing data infrastructure to meet business objectives.

Responsibilities

• Lead the development, implementation, and maintenance of marketing data systems and infrastructure.
• Oversee data integration from various marketing and non-marketing platforms and ensure data accuracy and consistency.
• Design and execute comprehensive data reports and dashboards to support marketing strategies and business objectives.
• Collaborate with marketing teams to define data requirements and provide insights for campaign optimization and performance.
• Manage data governance processes, including data quality, security, and compliance with relevant regulations.
• Develop and maintain comprehensive marketing data dictionaries.
• Develop and implement data quality evaluations and audits to detect anomalies, inefficiencies, inconsistencies, and inaccuracies within the data.
• Document data flows and connections to monitor and troubleshoot issues as they arise, escalating to the appropriate teams when needed.
• Provide technical support and training to marketing staff on data tools and systems.
• Monitor industry trends and emerging technologies to recommend improvements and innovations in data management.
• Act as the primary liaison between the marketing department and IT/BI to ensure seamless data operations and system integration.
• Partner with cross-functional teams to define data classification standards and access controls in accordance with organizational and regulatory guidelines.
• Oversee relationships with data vendors for the various application datasets to ensure effective data management and service delivery.

Requirements

• Bachelor's degree in Computer Science, Data Analytics, Marketing, Business Administration, or a related field.
• Minimum 5 years of marketing data management experience.
• Proven experience managing and analyzing large datasets, and proficiency with data visualization tools and platforms.
• Strong understanding of marketing data systems, including CRM and marketing automation platforms.
• Proficiency in data analysis tools (e.g., SQL, Excel, Tableau, Power BI).
• Excellent problem-solving skills with the ability to translate complex data into actionable insights.
• Strong communication skills with the ability to present data findings to non-technical stakeholders as well as partner closely with IT professionals.
• Experience with data governance practices and compliance regulations (e.g., GDPR, HIPAA).

Nice-to-haves

• Certifications in data management, analytics (e.g., Certified Analytics Professional) or Adobe Experience Platform products are preferred but not required.

Benefits

• Medical/Dental/Vision
• FSA
• Dependent Care Spending Account
• Life Insurance
• Short and Long-term Disability
• 401k match
• Paid Time Off
• Wellness Program
• Tuition Reimbursement
• Accidental Insurance
• Critical Illness Insurance
• Identity Theft Protection
• Employee Assistance Program