Systems & Funnel Operations Manager

$138,000 - $186,000/Yr

Dropbox - New York, NY

Full-time - Senior

New York, NY

Publishing Industries

About the position

The Marketing Funnel Operations Manager will lead the design and improvement of lead management processes and workflows, collaborating with various teams to optimize lead distribution and ensure high-quality lead nurturing. This role is crucial for monitoring lead performance, managing lead distribution systems, and providing data-driven insights to enhance marketing strategies.

Responsibilities

• Design, implement, and continuously improve lead management processes and workflows to ensure high-quality leads are delivered to sales.
• Define lead qualification criteria and lead scoring models.
• Monitor lead performance and conversion metrics to identify opportunities for improvement.
• Maintain a strong feedback loop between sales and marketing to continually refine lead generation strategies.
• Oversee lead distribution system (LeanData), ensuring that leads are assigned appropriately to the correct sales representatives based on geography, product interest, and lead score while aligning to strategy.
• Oversee the effective use of lead management tools such as Marketing automation (Marketo), lead enrichment (Clearbit), lead scoring (MadKudu), and CRM (Salesforce), ensuring optimal configuration and utilization.
• Document lead management processes, best practices, and workflows to ensure consistency and scalability.
• Continuously identify process gaps and inefficiencies and recommend improvements to enhance lead management performance.
• Provide operational support to enable tracking of key lead management metrics, including lead volume, conversion rates, pipeline velocity, and lead source effectiveness.
• Provide actionable insights and recommendations to optimize lead generation efforts and sales team performance.
• Ensure accurate data entry, tracking, and reporting within Marketo and Salesforce.

Requirements

• 5+ years of experience in B2B Marketing Operations/Lead Management Operations
• Proficient in Marketo (Marketo Certification preferred) and Salesforce CRM
• Experience with LeanData (routing) is highly valued
• Strong passion for Marketing Operations and Lead Management, consistently seeking to improve lead funnel efficiency for B2B
• Logical thinker with a process-oriented approach, skilled in designing workflows, updating processes, and solving complex challenges
• Detail-oriented and highly analytical
• Excellent collaboration skills, adept at managing stakeholders and working effectively within cross-functional teams
• Able to communicate effectively and precisely across a wide spectrum of technical and non-technical stakeholders in varying levels and functions
• Ability to work independently

Nice-to-haves

• Bachelor's Degree in Marketing or related field or equivalent experience
• In-depth knowledge of lead generation, lead funnel strategy and sales acceleration best practices
• Certification in MarTech systems highly valued