About the position
Under the direction of the Database Marketing Supervisor, the Systems Specialist will be responsible for leading the optimization, loading, and tracking of redemptions of all casino offers in database marketing systems. This role is crucial as it serves as the point person for the adoption of new database marketing systems. The Systems Specialist will create tracking mechanisms such as coupons and barcodes in the player tracking system for onsite, offsite, and virtual offers. They will ensure that patrons are imported with complete accuracy into designated segmentations for the activation of offers. Additionally, the role involves generating redemption, issuance, and status reports from the source systems as needed. The Systems Specialist will be on call for any issues related to the loading of offers into systems and accounts, troubleshooting patron offers and communicating findings to key stakeholders. The position also requires the creation, maintenance, and archiving of promotions in the player kiosks for direct mail and email campaigns. As the subject matter expert for database marketing systems, including the player tracking system and player kiosks, the Systems Specialist will lead the integration of all required database marketing systems data into the data warehouse, collaborating with the data services team. They will assist with data stewardship to ensure that all data input is accurate and will recommend improved processes to enhance operational efficiencies and redemptions of offers. Other duties may be assigned as necessary.
Responsibilities
- Lead the optimization, loading, and tracking of redemptions of all casino offers in database marketing systems.
- Create tracking mechanisms such as coupons and barcodes in the player tracking system for onsite, offsite, and virtual offers.
- Import patrons with complete accuracy into designated segmentations for the activation of offers.
- Generate redemption, issuance, and status reports from the source systems as needed.
- Be on call for any issues regarding the loading of offers into systems and accounts.
- Troubleshoot patron offers and communicate findings to key stakeholders.
- Create, maintain, and archive promotions in the player kiosks for direct mail and email campaigns.
- Serve as the subject matter expert for database marketing systems, including the player tracking system and player kiosks.
- Lead the integration of all required database marketing systems data into the data warehouse, working with the data services team.
- Assist with data stewardship to ensure that all data input is accurate.
- Recommend improved processes to enhance operational efficiencies and redemptions of offers.
- Perform other duties as assigned.
Requirements
- Must be at least 21 years of age.
- Bachelor's degree required or equivalent years of experience; Computer Science preferred.
- Systems experience, preferably in loyalty and gaming.
- Ability to work in a fast-paced, high-performance environment with tight deadlines.
- Exceptional attention to detail is required.
- Ability to self-manage projects based on defined timelines and variable outcomes.
- Preferred experience in working with relational databases.
- Excellent written and communication skills.
- Typing and computer experience, preferably knowledge of Microsoft Word, Excel, and Outlook.
- Ability to maintain a positive attitude when dealing with stressful situations.
- Self-directing, self-motivated, and able to work independently.
Nice-to-haves
- Experience in loyalty and gaming systems.
- Familiarity with data warehouse integration processes.
Benefits
- Total Rewards package of monetary, benefits, and development rewards.
- Pay-for-performance philosophy supporting individual growth and development.
