Talent and Learning Marketing Project Manager

$90,100 - $138,750/Yr

HP - Houston, TX

Full-time - Mid Level

Houston, TX

Computer and Electronic Product Manufacturing

About the position

The Marketing Project Manager for Talent and Learning will lead initiatives to enhance employee experience and effectively market learning tools and programs. This role focuses on understanding employee needs, developing marketing strategies, and executing projects that drive engagement and development within the organization.

Responsibilities

• Conduct in-depth research to assess the current Talent and Learning employee experience, identifying strengths, weaknesses, and areas for improvement.
• Conduct user experience mapping to identify pain points and opportunities for enhancing the employee learning journey.
• Plan and manage projects related to T&L Marketing strategy, ensuring timely delivery and alignment with strategic goals.
• Analyze project performance metrics to refine strategies and improve outcomes.
• Review current content platforms and evaluate how to enhance or reconsider the usage of other platforms to promote engagement and adoption of learning programs.
• Develop and execute content strategies for marketing campaigns that highlight our learning opportunities, enhancing participation and engagement.
• Maintain a pulse on employee and manager experiences through surveys, focus groups, and feedback mechanisms to inform strategy and program development.
• Develop go-to-market strategies that effectively communicate and promote our learning and development tools, ensuring they align with employee needs and organizational goals.
• Create persona-based Talent and Learning (T&L) online portfolio to tailor programs for diverse employee segments based on their experiences and preferences.
• Develop a personalized portfolio experience for employees to navigate learning options effectively.
• Create leadership development journey maps to guide employees in their professional growth.
• Design and implement targeted campaigns that drive engagement and adoption of learning initiatives.
• Collaborate with HR, Talent and Learning stakeholders and leadership, learning communities, and other stakeholders to align projects with organizational goals.
• Facilitate workshops and training sessions to communicate initiatives and gather feedback.

Requirements

• Bachelor's degree in Human Resources, Marketing, Business Administration, or a related field; Master's degree preferred.
• 7-10 years of experience in project management, with a focus on marketing or employee experience.
• Ability to create visual content that tells compelling stories, leveraging skills in graphic design and graphic visualization.
• Strong understanding of HR practices and employee engagement strategies, or the ability to quickly learn.
• Excellent communication and interpersonal skills, with a proven track record of building collaborative relationships across teams and stakeholders.
• Strong project management experience, with proficiency in Smartsheet, Excel, and other project management tools; PMP certification is a plus.
• Strong attention to detail and analytical skills, with the ability to translate complex concepts into actionable insights.
• Creative mindset with a passion for enhancing employee experiences and learning opportunities.
• Self-motivated and able to work autonomously, demonstrating initiative and resourcefulness in problem-solving.

Nice-to-haves

• Experience in developing marketing strategies for learning and development programs.
• Familiarity with employee experience research methodologies.
• Proficiency in additional project management tools beyond Smartsheet and Excel.

Benefits

• Health insurance
• Dental insurance
• Vision insurance
• Long term/short term disability insurance
• Employee assistance program
• Flexible spending account
• Life insurance
• Generous time off policies, including; 4-12 weeks fully paid parental leave based on tenure
• 13 paid holidays
• 15 days paid time off (US benefits overview)