Team - Sr Copywriter (Senior Analyst, Brand Management)

Whirlpool - Chicago, IL

Full-time - Mid Level

Remote - Chicago, IL

10,001+ employees

Electrical Equipment, Appliance, and Component Manufacturing

About the position

Whirlpool Corporation is seeking a Sr Copywriter for its in-house creative agency, WoW Studios. This role focuses on developing engaging campaigns and experiences that enhance Whirlpool's brand presence across various consumer touchpoints. The Sr Copywriter will collaborate with creative and brand teams to drive innovative advertising and storytelling, ultimately contributing to business growth and powerful brand identity.

Responsibilities

• Help drive the brand voice forward and realize the creative vision by writing for multiplatform, multichannel campaigns.
• Collaborate closely with creative, strategy, and brand teams to support the development of innovative creative that meets brand strategy and drives action.
• Bring creative, channel agnostic ideas to life across a wide scope of projects and through a variety of consumer touchpoints.
• Reflect and express brand strategies with breakthrough ideas and compelling content.
• Participate in the production of creative assets across the Consumer Decision Journey.
• Develop impactful, creative ideas that deliver and adhere to the brand standards, ensuring cohesion, and consistency.
• Develop and maintain a deep knowledge of the brand, the category and the future of home care to apply across all work.
• Articulate creative intent to others and proactively coordinate with partners and stakeholders to bring ideas to life.
• Participate in a collaborative working environment across creative disciplines and across the agency.
• Be a good human being that brings passion for the work and compassion for teammates.

Requirements

• Bachelor's Degree or in lieu of a Bachelor's Degree a High School Diploma/GED and an Advertising Certification in Creative Writing, Advertising, or from a Portfolio School
• 3-5 years of experience as a copywriter, in-house or at an agency.

Nice-to-haves

• Experience concepting and executing campaigns for large, high-profile brands
• Innovative problem solving, impactful storytelling, and strong creative across multiple channels and platforms
• Ability to influence audiences and stakeholders with compelling presentations that seamlessly link creative concepts to data and insights and clearly explain how the work meets the objectives outlined in the brief
• Contribute ideas and build on ideas of others, welcomes input from others to improve outcomes, and considers and expresses alternate points-of-view with respect
• Ability to respond to, consider, and incorporate feedback and requests with a constructive, can-do attitude
• Demonstrate bias for action approach—quickly and decisively taking action when opportunity arises without hesitation.
• Driven to raise the bar, challenge the status quo, and experiment with approaches outside of their comfort zone to deliver results and create impact
• Self-motivated and strong intuition about brand development and execution
• Collaborative, generous team player, ready to share ideas and willing to build on the ideas of others
• A problem solver and story-teller, who is able to frame challenges in an interesting way and collaborate with teams to inspire unexpected ideas

Benefits

• Flexible Friday - Option to work extra hours Monday through Thursday to finish up work early on Friday.
• Two-Week Work Remote from Anywhere - Minimum of one-week increments for a total of two weeks per year.
• Sabbatical - Four weeks paid leave after every five years of service.