Tiktok - San Jose, CA
posted 3 days ago
TikTok is the leading destination for short-form mobile video, with a mission to inspire creativity and bring joy. The Ads Targeting team plays a crucial role in helping advertisers reach their desired audience and optimize advertisement performance. As a member of the Ads Targeting, Ads Core team, you will apply machine learning models to scale budgets by understanding user interest and intention, and build large-scale foundations for data processing and serving for next-generation ad targeting products. This team is working on a variety of products such as custom audience, interest, behavior, lookalike, auto targeting, and new innovative features. In this role, you will be responsible for the development of state-of-the-art applied machine learning projects. You will own key targeting components or strategies in the TikTok ads monetization ecosystem and build scalable platforms and pipelines for ads targeting products. Collaboration with product and business teams will be essential to align on the product vision and ensure that the solutions developed meet the needs of advertisers and users alike. You will have the opportunity to work with a fully globalized team made up of talented engineers from different countries, fostering a collaborative environment that encourages innovation and growth. At TikTok, we believe that every challenge is an opportunity to learn and grow. We are committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our mission is to inspire creativity and bring joy, and we strive to reflect the diverse communities we serve in our workplace. Join us in this exciting journey to shape the future of advertising through machine learning and data-driven solutions.