Tech PR Specialist (Boston Site)

Macpaw - Boston, MA

Full-time - Mid Level

Hybrid - Boston, MA

About the position

The Tech PR Specialist at MacPaw is responsible for planning and executing creative PR campaigns, coordinating communications, supporting product releases, and analyzing PR campaign metrics. This role focuses on enhancing MacPaw's brand perception and expanding international PR efforts for products like CleanMyMac.

Responsibilities

• Plan, coordinate, and execute creative PR campaigns that align with product branding
• Strengthen both MacPaw brand and product brand perception as a leader in Mac control and care by coordinating internal and external communications
• Fully support product releases by planning and pitching PR materials to relevant media outlets
• Conduct detailed analyses of PR campaign metrics and create reports to guide future strategies
• Proactively pitch media to link product brands with broader news narratives and boost visibility
• Monitor and analyze media trends, identify potential reputational risks, and protect brand perception

Requirements

• Bachelor's degree in Public Relations, Marketing, Communications, Journalism, or a related field
• At least 3 years of experience in product PR, marketing, or related communications roles
• Exceptional writing skills and the ability to craft clear and compelling messages
• Proven experience managing media relations, event participation, and sponsorships
• Strong analytical skills with a focus on monitoring and optimizing PR metrics
• Familiarity with media platforms and databases (e.g., Muck Rack, Cision, Meltwater)
• Excellent collaboration abilities, working seamlessly with cross-functional teams on communication campaigns

Nice-to-haves

• Experience in the tech industry or with public companies is a major plus

Benefits

• Medical, vision, and dental insurance benefits
• Hybrid work model with flexible working hours
• Education budget and annual development reviews
• Personal coaching with organizational coaches
• Generous PTO benefit