Tech Product Manager- Unified Member Experience- Marketing Technology

$122,500 - $122,500/Yr

BJ's Wholesale Club - Marlborough, MA

Full-time - Mid Level

Marlborough, MA

10,001+ employees

General Merchandise Retailers

About the position

The Tech Product Manager for Unified Member Experience at BJ's Wholesale Club is responsible for leading the development and execution of a marketing technology roadmap that enhances audience engagement and acquisition strategies. This role focuses on aligning technology solutions with marketing operations to improve multi-channel customer journeys and campaign efficiency, leveraging data-driven insights and innovative technologies such as machine learning and generative AI.

Responsibilities

• Partner with Marketing, Digital, and IT teams to align marketing technology with strategic business goals, particularly around customer acquisition and member engagement.
• Develop and manage the product backlog for key initiatives, ensuring alignment with the marketing technology roadmap and multi-channel marketing strategies.
• Lead the activation of audiences across channels, ensuring personalized, real-time marketing efforts that drive business results.
• Collaborate with stakeholders to ensure seamless execution of marketing operations and cross-channel engagement journeys.
• Define, track, and analyze KPIs to measure marketing performance, including audience reach, engagement, and conversion metrics such as CPA, ROI, LTV, and more.
• Continuously assess and improve marketing tools and technologies, aligning them with evolving business needs.
• Explore the potential of ML models and generative AI to enhance marketing automation and efficiency.

Requirements

• Proven product management experience in retail, particularly in member acquisition or growth strategies.
• BA/BS in Engineering, Business, Marketing, or related field.
• 6+ years in product management, retail, or related fields with a focus on customer acquisition.
• Strong data analytics skills and experience with measurement of acquisition metrics such as CPA, conversion rate, LTV, and retention rate.
• Excellent communication skills with ability to articulate complex acquisition concepts.
• Experience with CDP platforms to drive effective targeting tactics laser-focused on growing a profitable member base.
• Experience in strategy development and execution for omni-channel acquisition.
• Proficiency in agile methodologies and related tools such as Jira, Trello, Monday, or similar platforms to manage sprints, track progress, and maintain transparency.
• Ability to manage ambiguity and drive organizational change in a fast-paced environment.
• Experience in automation of marketing tactics using generative AI and other ML models highly desirable.

Nice-to-haves

• Experience with Adobe tools and similar technologies in executing and optimizing marketing initiatives.
• Exposure to data science, machine learning (ML), and generative AI in driving innovation and optimizing marketing efforts.

Benefits

• 401(k) matching
• Bereavement leave
• Dental insurance
• Health insurance
• Health savings account
• Paid jury duty
• Vision insurance