Technical/Content Writer

V2Soft - Bloomfield Hills, MI

Full-time

Bloomfield Hills, MI

Professional, Scientific, and Technical Services

About the position

V2Soft is seeking a dedicated Technical/Content Writer to join our team and contribute to the creation of engaging and informative content for our main company and associated brands. The ideal candidate will collaborate with multiple teams to gather input and produce content in various formats tailored to each brand's needs. This role requires a strong ability to conduct research, analyze existing content, and provide feedback to enhance our offerings. The candidate will also be responsible for researching competitors to ensure our content remains competitive and compelling, ultimately attracting interest and engagement from our target audience. In this position, the content writer will create a wide range of materials, including content for brand websites, blogs, articles, social media posts, and email campaigns. Regular updates to brand websites will be a key responsibility, ensuring that all content adheres to established editorial guidelines. The writer will work closely with brand and product team members to gather insights on industry trends, which will inform content development and adjustments as necessary. The role also involves conducting in-depth research on industry-related topics to develop original content that resonates with our audience. The content writer will assist the marketing team in crafting content for various marketing campaigns, staying updated on the latest SEO techniques to optimize content for search engines. Proofreading and editing existing content for clarity and consistency will be essential, as will the ability to create compelling headlines and body copy that capture the attention of our target audience. Additionally, the writer will identify customer needs and recommend new content to fill gaps in the current offerings, ensuring that our content strategy is both proactive and responsive to market demands.

Responsibilities

• Creating content for brand websites
• Developing blogs and articles
• Writing social media posts
• Crafting email campaigns
• Researching industry trends to modify content as needed
• Regularly updating brand websites
• Following editorial guidelines when creating content
• Collaborating with brand/product team members to gather industry trend information
• Conducting in-depth research on industry-related topics
• Assisting the marketing team in developing content for marketing campaigns
• Proofreading content for errors and inconsistencies
• Editing and polishing existing content to improve readability
• Leveraging marketing team members for keyword research and SEO best practices
• Creating compelling headlines and body copy
• Identifying customer needs and recommending new content

Requirements

• Bachelor's degree in communications, marketing, English, journalism, or related field
• Proven content writing or copywriting experience
• Working knowledge of content management systems
• Proficient in all Microsoft Office applications
• A portfolio of published articles
• Excellent writing and editing skills
• Ability to work in a fast-paced environment
• Ability to handle multiple projects concurrently