Technical Marketing Manager

Full-time - Mid Level

Novi, MI

Computer and Electronic Product Manufacturing

About the position

The Technical Marketing Manager will play a pivotal role in bridging the gap between engineering, product development, and marketing. You will be responsible for positioning and promoting our cutting-edge analog and power semiconductor products to targeted markets, ensuring their technical advantages are effectively communicated to customers and partners. This role requires a combination of technical acumen and marketing expertise to drive product adoption, identify new market opportunities, and provide technical insights to the marketing and sales teams.

Responsibilities

• Develop and execute technical marketing strategies that align with business objectives and market needs for analog and power semiconductor products.
• Collaborate with engineering, R&D, and product management teams to translate technical features into compelling value propositions.
• Drive content creation including technical documentation, white papers, product demos, presentations, and application notes that highlight product advantages.
• Conduct competitive analysis to understand industry trends, emerging technologies, and market positioning.
• Work closely with the sales team to provide technical expertise, assist with customer engagements, and support the development of targeted marketing campaigns.
• Identify and evaluate new markets, customer segments, and applications for existing and future product lines.
• Manage product launch initiatives by working with cross-functional teams to ensure timely delivery and market adoption.
• Attend industry events, conferences, and customer meetings to represent the company and promote products.
• Track product performance, market feedback, and emerging trends to refine and optimize marketing strategies.

Requirements

• Bachelor's degree in Electrical Engineering, Marketing, or a related technical field
• 5+ years of experience in engineering or technical marketing within the semiconductor industry, preferably focused on analog or power semiconductors.
• Strong understanding of analog and power semiconductor technologies, applications, and markets.
• Proven ability to create and execute go-to-market strategies for technical products.
• Excellent communication skills with the ability to present complex technical concepts to non-technical audiences.
• Experience in customer-facing roles, providing technical guidance and support to sales teams.
• Analytical mindset with the ability to assess market trends and customer needs.
• Experience working with cross-functional teams including engineering, sales, and marketing.

Nice-to-haves

• Time Management
• Critical Analysis
• Problem-solving
• Computerized systems
• Organizational skills
• Negotiation skills
• Interpersonal skills
• Attention to Detail
• Ability to work in diverse and fast-paced environments
• Ability to conduct presentations
• Maintain professional communication and build rapport with internal and external customers.

Benefits

• Competitive salary and bonus structure
• Comprehensive benefits package (medical, dental, vision and life insurance)
• 401(k) plan with company match
• Paid Time Off (PTO)
• Professional development opportunities
• Flexible work environment