USAA - Phoenix, AZ
posted 2 months ago
At USAA, we are on a mission to facilitate the financial security of millions of U.S. military members and their families. We are seeking a dedicated Technical Product Manager Lead for the Analytics Enablement team within Marketing Data & Analytics. This role is critical in leading Paid Media data management and tools that support marketing measurement, including Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), and Line of Credit (LOC) analysis. The Analytics Enablement team's vision is to ensure that USAA's Marketing organization has industry-leading marketing measurement by blending data, technology, and analytics to enable timely optimization decisions for in-market campaigns, maximizing return on marketing investment and supporting marketing line of business teams throughout the marketing lifecycle. The Technical Product Manager Lead will have a deep understanding of both the business and the correlated technology domains. This individual will facilitate the creation of data-driven business and technology strategies to achieve operational objectives and influence cross-functional teams to ensure alignment between business and technology objectives. Responsibilities include leading the identification and monitoring of Information Technology General Controls (ITGCs) and Business Application Controls (BACs) to mitigate IT risks, collaborating with cross-functional teams to identify dependencies impacting strategic roadmaps, and overseeing changes to the platform environment while communicating API capabilities for strategic integration purposes. In this role, you will prepare data-driven presentations and other forms of communication to clearly convey prioritization discussions, product backlog, and releases. You will consistently provide guidance and mentoring to team members and act as an escalation point to ensure issues are resolved. Additionally, you will ensure that risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures.