Technical Product Manager MarTech, Marketing Insights & Technology

$104,000 - $166,300/Yr

General Motors - Warren, MI

Full-time - Mid Level

Remote - Warren, MI

10,001+ employees

Transportation Equipment Manufacturing

About the position

The Technical Product Manager for Marketing Insights & Technology at General Motors will leverage their expertise in building marketing tools and technology to define and execute a product roadmap. This role involves collaborating with various stakeholders to deliver modern marketing tools that enhance campaign creation and activation capabilities. The successful candidate will lead technical discussions, manage product backlogs, and ensure alignment between business and IT teams, ultimately driving the vision for marketing technology products.

Responsibilities

• Definition of product vision, roadmap, backlog, and strategic direction
• Collaborate cross-functionally with both internal and external teams
• Groom and define backlog and sprint plans
• Manage relevant technology, strategy, or agency vendor relationships
• Ensure alignment of product roadmap, delivery, and vision with business and IT teams
• Communicate and evangelize product vision to executive leadership
• Foster collaborative relationships with key partners
• Oversee and contribute to the development of feature requirements, user stories, and acceptance criteria
• Support building business cases, quarterly business reviews, or presentations related to the product

Requirements

• 5 years of relevant experience as a Product Manager, Solution Owner, or Solution Architect
• A Bachelor's degree is required
• Deep understanding of core marketing functions and tools such as Adobe, Pega, Salesforce
• Hands-on experience with Marketing Technology Platforms like CDP, DMP, DAM, CRM systems
• Ability to mix technical and creative aspects of product management and marketing
• Strong presentation skills
• Comfortable in ambiguous situations with multiple stakeholders

Nice-to-haves

• Experience leading teams cross-functionally
• High level of sound logic and analytical ability

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Flexible spending account
• Health insurance
• Health savings account
• Paid vacation & holidays
• Tuition assistance programs
• GM vehicle discounts