Technical Product Manager MarTech, Marketing Insights & Technology

$104,000 - $166,300/Yr

General Motors - Warren, MI

Full-time - Mid Level

Remote - Warren, MI

Transportation Equipment Manufacturing

About the position

The Technical Product Manager for Marketing Insights & Technology at General Motors will leverage their expertise in building marketing tools and technology to define and execute a product roadmap. This role involves collaborating with various stakeholders to deliver modern marketing tools that enhance campaign creation and activation capabilities across digital platforms. The successful candidate will lead technical discussions, manage vendor relationships, and communicate product vision to executive leadership, ensuring alignment with business and IT teams.

Responsibilities

• Definition of product vision, roadmap, backlog, and strategic direction
• Collaborate cross-functionally with both internal and external teams
• Groom and define backlog and sprint plans
• Directly manage relevant technology, strategy, or agency vendor relationships
• Work closely with business and IT teams to ensure alignment of product roadmap, delivery, and vision
• Communicate and evangelize product vision to executive leadership
• Foster collaborative relationships with key partners
• Oversee and contribute to the development of feature requirements, user stories, acceptance criteria
• Support building business cases, quarterly business reviews, or presentations related to the product

Requirements

• 5 years of relevant experience as a Product Manager, Solution Owner, or Solution Architect
• A Bachelor's degree is required
• Deep understanding of core marketing functions and tools such as Adobe, Pega, Salesforce
• Hands-on experience with Marketing Technology Platforms like CDP, DMP, DAM, CRM systems
• Experience leading teams cross-functionally
• Ability to mix technical and creative aspects of product management and marketing
• Strong presentation skills

Benefits

• Medical, dental, vision insurance
• Health Savings Account
• Flexible Spending Accounts
• Retirement savings plan
• Sickness and accident benefits
• Life insurance
• Paid vacation & holidays
• Tuition assistance programs
• Employee assistance program
• GM vehicle discounts