Technical Product Manager (SEO)

$124,800 - $156,000/Yr

Eliassen Group - Montpelier, VT

Full-time - Mid Level

Remote - Montpelier, VT

Administrative and Support Services

About the position

The Technical Product Manager (SEO) role at Eliassen Group is focused on managing and enhancing the technical SEO health of client websites. This position involves collaborating with product, development, and analytics teams to implement effective technical SEO strategies aimed at improving search engine visibility and traffic. The ideal candidate will possess extensive experience in ensuring websites meet evolving SEO standards, optimizing for crawlability, and enhancing indexation across various search engines.

Responsibilities

• Ensure clients' websites meet all technical SEO requirements, including optimizing HTML, JavaScript, and server-side rendering to improve search engine crawlability and page performance.
• Develop detailed user stories that align with SEO best practices, enhancing the client's website's technical SEO, including improvements for structured data, mobile friendliness, and core web vitals.
• Oversee the technical health of the site by ensuring key pages are crawlable and indexed effectively by Google, Bing, and other search engines.
• Diagnose and resolve issues identified in Google Search Console and Bing Webmaster Tools, including crawl errors, page indexation issues, and other technical alerts.
• Identify, prioritize, and resolve issues like 404 errors, 500 errors, and broken internal links that impact SEO performance.
• Manage and implement 301 redirects to ensure link equity and minimize broken link issues, particularly during site migrations or content updates.
• Ensure proper schema markup is implemented and maintained to enhance visibility and search appearance, focusing on local SEO, reviews, events, and more.
• Conduct regular SEO audits using tools such as JetOctopus, Ahrefs, Screaming Frog, and other platforms to identify opportunities and mitigate risks for technical SEO.
• Monitor and report on the impact of technical SEO initiatives, utilizing analytics and reporting tools to assess improvements in site visibility, traffic, and engagement.
• Conduct technical SEO competitor analysis to identify gaps, opportunities, and best practices that the client can leverage.

Requirements

• 5+ years of experience managing technical SEO for a large, complex website or portfolio
• Strong experience ensuring websites meet all technical SEO requirements, including optimizing HTML, JavaScript, and server-side rendering to improve search engine crawlability and page performance
• Experience analyzing large datasets and providing actionable insights, including competitor analysis
• Excellent proficiency in Excel, experience with Python is strongly preferred
• Experience creating user stories that align with SEO best practices, aiming to enhance the website's technical SEO, including improvements for structured data, mobile friendliness, and core web vitals
• Agile experience
• JavaScript/HTML5/CSS3 experience and working closely with development teams
• Experience using tools Bing Webmaster, Google Search Console, SEMrush, Screaming Frog, Ahrefs
• Bachelor's Degree
• Excellent communication, prioritization and organizational skills

Benefits

• Medical (choice of 3 plans)
• Dental
• Vision
• Pre-tax accounts
• Life insurance
• Disability insurance
• 401(k) with match
• Sick time if required by law in the worked-in state/locality