Technical Product Marketing Manager

About the position

The Technical Product Marketing Manager at Sentry will be responsible for developing and executing the go-to-market strategy to enhance product awareness, adoption, and expansion. This role requires a deep understanding of the product, target audience, and market landscape, as well as collaboration with cross-functional teams and strategic partners to drive product success and influence product development.

Responsibilities

• Craft and execute a creative product marketing strategy and shape the go-to-market motion.
• Drive acquisition, adoption, and activation strategies for measurement-focused product areas.
• Influence product strategy with market insights to drive revenue and product success.
• Understand the needs and challenges of developers to ensure their success with Sentry.
• Plan and coordinate product launches to grow awareness and engagement.
• Develop concise, benefits-driven messaging and value propositions for developers and self-serve customers.
• Identify content gaps and creatively drive demand metrics from awareness to expansion.

Requirements

• 10 years of B2B product/marketing experience.
• Experience with developer relations or community engagement is a plus.
• Familiarity with software development processes and developer teams.
• Proven track record of developing and executing multi-channel campaigns that meet business objectives.
• Excellent written and verbal communication skills.

Nice-to-haves

• Experience as a developer in a past role.
• Ability to prioritize competing opportunities effectively.

Benefits

• Competitive salary range of $150,000 to $210,000.
• Participation in employee benefit plans including incentive compensation and equity grants.
• Paid time off and group health insurance coverage.