Technical Product Marketing Manager

$154,000 - $190,000/Yr

agora io - Santa Clara, CA

Hybrid - Santa Clara, CA

Telecommunications

About the position

Agora is seeking a passionate Technical Product Marketing Manager to lead our go-to-market initiatives and position our real-time communication and AI solutions. This role is responsible for owning the product marketing strategy and initiatives for our AI and real-time communications products. Key responsibilities include understanding customer needs and behaviors to create impactful positioning and messaging, collaborating with product and sales teams to develop compelling content and campaigns, and driving customer engagement and product adoption. You will drive the product, sales, and marketing teams to develop and execute GTM plans that articulate the value of our solutions, grow the business, and support sales efforts. Success in this role requires a proactive mindset, comfort with ambiguity, and the ability to use data to measure impact and optimize strategies. The ideal candidate is unafraid to build from scratch, experienced in making data-driven decisions, and knows how to overcome obstacles to deliver results. Experience and enthusiasm for AI technologies, LLMs, and their associated technical audiences are essential. This is a hybrid role based in the Bay Area, California. You'll enjoy the flexibility of remote work and in-office collaboration a few days per week.

Responsibilities

• Conduct in-depth market research to identify industry trends, monitor and analyze competitors' offerings and use insights to position products effectively and define market differentiation strategies.
• Analyze customer needs and pain points to inform product positioning and messaging.
• Develop a deep understanding of the developer ecosystem and the specific needs of our target audience.
• Define compelling product positioning and messaging that resonates with both technical and business audiences.
• Develop clear and concise product narratives that highlight key benefits and value propositions.
• Act as the voice of the customer by developing detailed buyer personas and advocating for their needs in product and marketing decisions.
• Support the creation of compelling product demos and presentations to showcase the capabilities of our platform.
• Develop high-quality technical content, including whitepapers, case studies, blog posts, and documentation.
• Collaborate with engineering and product teams to ensure technical accuracy and consistency.
• Create engaging and informative content that educates and inspires developers and business decision-makers alike.
• Collaborate with the developer experience team to create and execute engagement strategies for developers, including tutorials, hackathons, and developer advocacy programs.
• Drive alignment between sales, product, marketing, and engineering teams to execute unified go-to-market strategies for new product launches and feature releases.
• Ensure strategies are tailored for different regions and markets, coordinating localization efforts as needed.
• Collaborate with sales, marketing, and engineering teams to ensure seamless product launches.
• Provide enablement training for Agora's sales and solutions & technical teams.
• Partner with the growth marketing team to develop campaigns that drive awareness, lead generation, and customer acquisition.
• Define and track campaign success metrics such as lead conversion rates, product adoption, campaign ROI, and developer engagement.
• Engage with customers and partners to gather feedback and understand their needs.
• Represent the company at industry events, conferences, and webinars as a spokesperson or subject matter expert.
• Build strong relationships with key influencers and thought leaders in the developer community.
• Collaborate with product management and engineering teams to define the vision and strategy for AI-powered products.
• Define and communicate industry-specific AI use cases, showcasing the value of the platform to targeted audiences.
• Develop compelling value propositions for AI-focused products.

Requirements

• 5+ years of experience in technical product marketing or a similar role in B2B SaaS.
• Strong technical background with a deep understanding of APIs, SDKs, and real-time communication technologies.
• Experience with AI and machine learning technologies.
• Big-picture thinker combined with hands-on execution.
• Excellent written and verbal communication skills.
• Capable of delivering impactful and thought leading sessions at events.
• Strong analytical and problem-solving skills.
• Ability to work independently and as part of a team.
• Passion for technology and a desire to learn new things.
• Personal ownership for the highest standard of excellence in all aspects of work.
• Track record of overcoming challenges with resourcefulness, insight, and attention to detail.
• Desire and ability to gain in-depth knowledge of our customers, our products, competitors, and the broader ecosystem.

Benefits

• Equity program
• Location-based compensation structure