Technical Program Manager

Incedo - Minneapolis, MN

Full-time - Mid Level

Minneapolis, MN

Professional, Scientific, and Technical Services

About the position

The Technical Program Manager will oversee the planning, execution, and delivery of digital marketing programs, leveraging deep expertise in digital marketing technologies and strategies. This role requires a technical background and the ability to collaborate effectively with marketing, technical, and creative teams to ensure successful program outcomes.

Responsibilities

• Oversee the implementation and integration of marketing technology platforms, including CMS, CRM, and marketing automation tools.
• Ensure seamless integration between digital marketing platforms and back-end systems.
• Lead the deployment of tracking and analytics tools such as Google Analytics and Adobe Analytics.
• Act as a central point of coordination between marketing, product, engineering, and external agencies.
• Translate marketing strategies into actionable technical requirements.
• Regularly update stakeholders on program progress, risks, and key metrics.
• Champion Agile methodologies to deliver marketing programs iteratively and adaptively.
• Conduct sprint planning, retrospectives, and daily stand-ups with teams.
• Optimize workflows to ensure rapid and effective delivery.
• Oversee the setup and optimization of data pipelines for real-time campaign tracking and analytics.
• Ensure accurate attribution models and performance measurement across channels.
• Leverage data to identify opportunities for program optimization.
• Identify potential risks, dependencies, and constraints across programs.
• Proactively address issues to minimize impact on deliverables.
• Maintain contingency plans for high-priority programs.

Requirements

• 7+ years in program or project management, with at least 3 years in digital marketing.
• Strong technical background, including familiarity with MarTech tools and platforms.
• Expertise in tools like Salesforce, HubSpot, Marketo, Adobe Experience Manager, and Google Ads.
• Knowledge of web technologies (HTML, CSS, JavaScript) and API integrations.
• Proficiency with project management software such as JIRA, Trello, or Microsoft Project.
• Strong understanding of SEO, SEM, social media, and email marketing best practices.
• Exceptional communication, organizational, and leadership skills.

Nice-to-haves

• Certifications: PMP, Agile (CSM, SAFe), or MarTech-specific certifications (Google, HubSpot, Salesforce, etc.).
• Hands-on experience in running omnichannel campaigns or personalization projects.
• Knowledge of UX/UI principles and tools for A/B testing and customer journey optimization.