Technical SEO Product Manager

Rose's Agency - San Jose, CA

Full-time - Mid Level

San Jose, CA

Administrative and Support Services

About the position

At Rose International, we constantly work on scalable, cutting-edge solutions aimed at improving the experience and value for users who visit us via search and social channels. We are seeking a skilled Technical SEO Product Manager to drive the development and execution of our technical SEO strategies. The ideal candidate will have a strong background in technical SEO, product management, and a deep understanding of how search engines work. You will work closely with cross-functional teams, including engineers, designers, and content creators, to ensure our SEO products meet market needs and drive exceptional results. In this role, you will be responsible for developing and executing projects that align with the strategic roadmap for our technical SEO product initiatives and overall business objectives. You will utilize your expertise in technical SEO to drive product development and enhancements, ensuring best practices are integrated into our solutions. Collaboration is key, as you will work with engineering, design, and marketing teams to define product requirements, prioritize features, and deliver high-quality products. Data analysis is a significant part of this role; you will analyze SEO performance data to identify opportunities for improvement and guide product decisions. Leveraging tools such as Google Search Console, SEMrush, Lumar, and internal data will be essential in gathering insights. Additionally, you will gather and interpret customer feedback and market research to inform product development, ensuring our solutions meet user needs and expectations. Staying abreast of industry trends, competitive landscape, and emerging technologies will help keep our products ahead of the curve. You will oversee the launch of new products and features, monitor their performance, and continuously optimize based on user feedback and search engine web data. Documentation and communication are also critical; you will create and maintain detailed product documentation, including feature specifications, user guides, and release notes, while effectively communicating product updates and changes to stakeholders.

Responsibilities

• Develop and execute projects that align with the strategic roadmap for technical SEO product initiatives and overall business objectives.
• Utilize expertise in technical SEO to drive product development and enhancements, ensuring best practices are integrated into solutions.
• Collaborate with engineering, design, and marketing teams to define product requirements, prioritize features, and deliver high-quality products.
• Analyze SEO performance data to identify opportunities for improvement and guide product decisions using tools like Google Search Console and SEMrush.
• Gather and interpret customer feedback and market research to inform product development and ensure solutions meet user needs.
• Stay abreast of industry trends, competitive landscape, and emerging technologies to keep products ahead of the curve.
• Oversee the launch of new products and features, monitor their performance, and continuously optimize based on user feedback and search engine web data.
• Create and maintain detailed product documentation, including feature specifications, user guides, and release notes, and communicate product updates effectively to stakeholders.

Requirements

• Bachelor's degree in computer science, business, marketing, or a related field; advanced degree or relevant certifications are a plus.
• 5+ years of experience in technical SEO, product management, or a related role, with demonstrated success in managing SEO products or projects from concept to launch.
• Deep understanding of SEO principles, search engine algorithms, web technologies (HTML, CSS, JavaScript), and SEO tools (e.g., Google Search Console, Google Colab, BigQuery, Screaming Frog, Lumar, SEMrush, SimilarWeb, etc.).
• Strong analytical skills with the ability to analyze data, identify trends, and make data-driven decisions.
• Excellent project management skills with the ability to handle multiple projects simultaneously, meet deadlines, and adapt to changing priorities.
• Exceptional verbal and written communication skills, with the ability to effectively convey technical concepts to non-technical stakeholders.
• Strong problem-solving skills with a proactive approach to addressing challenges and finding innovative solutions.