Technical SEO Specialist

$66,500 - $99,725/Yr

Camping World - Peoria, IL

Full-time - Mid Level

Peoria, IL

Motor Vehicle and Parts Dealers

About the position

The Technical SEO Specialist at Camping World is responsible for developing and executing the organization's search engine optimization strategy across multiple websites, focusing on both technical and local SEO. This role aims to drive organic traffic growth, improve search engine rankings, and optimize various SEO aspects, including on-page, off-page, and technical elements. The ideal candidate will leverage their technical expertise to enhance website performance and visibility while collaborating with various departments.

Responsibilities

• Work on all technical aspects of SEO, including site architecture, crawlability, accessibility, indexability, and site speed.
• Work closely with the SEO Manager and web developers to ensure SEO requirements are met, including schema markup, sitemaps, and structured data.
• Conduct regular SEO audits to identify and resolve technical issues that may impact organic performance.
• Analyze and write schema markup for various content types across the websites.
• Implement local SEO strategies to improve the online visibility of clients' websites in local search results.
• Optimize Google My Business profiles to enhance local search rankings.
• Conduct in-depth keyword research, competitive analysis, and on-page optimization to identify growth opportunities.
• Optimize website structure, content, and landing pages for search engines, ensuring best practices are followed.
• Collaborate with the content and creative teams to optimize existing content and ensure new content is SEO-friendly.
• Provide SEO guidelines and recommendations for content development, ensuring alignment with search intent and keyword targeting.
• Continuously test and optimize content to improve organic search performance.
• Use SEO tools such as Google Search Console, SEMrush, Moz, and Google Analytics to track performance and provide insights on SEO efforts.
• Create and maintain SEO reports and dashboards to measure the effectiveness of SEO initiatives and provide actionable insights.
• Use data-driven analysis to identify trends, opportunities, and areas for improvement.

Requirements

• Bachelor's degree in Marketing, Business, Computer Science, or a related field.
• 4+ years of experience in SEO, with a proven track record of driving organic traffic growth and improving search engine rankings.
• Strong technical SEO skills, including experience with web development (HTML, CSS, JavaScript), site architecture, site migrations, and performance optimization.
• Experience with local SEO and local listing management.
• Proficiency with SEO tools such as Google Search Console, SEMrush, Moz, Screaming Frog, and Google Analytics.
• Expertise in schema markup and structured data.
• Experience in keyword research, content optimization, and link-building strategies.
• Data-driven mindset with strong analytical skills, including proficiency in Excel.
• Excellent communication skills and the ability to collaborate with cross-functional teams.

Benefits

• Paid Time Off
• 401(k)
• Employee Assistance Program
• Good Sam Roadside Assistance
• Discounts
• Paid parental leave (if eligibility is met)
• Tuition Reimbursement (if eligibility is met)
• On the job training opportunities
• Comprehensive benefit package including medical, dental, vision and more for full-time associates
• Access to dental & vision coverage for part-time associates