Apple - Cary, NC
posted 4 months ago
As a Technical Writer Strategist at Apple, you will play a pivotal role in crafting user-focused content for AppleCare Digital. Your primary responsibility will be to create support content that is not only easy to find and use but also comprehensible for millions of customers seeking assistance. This position requires a seasoned writer who can seamlessly transition between various roles, including writer, editor, creative problem solver, user advocate, and data analyst. You will be challenged to approach problems with creativity and curiosity while maintaining an analytical perspective. Your ability to build consensus, learn quickly, and meet tight deadlines will be essential as you collaborate cross-functionally with different teams, all while keeping a positive attitude and focusing on customer needs. In this role, you will be responsible for planning and writing support content that aligns with user needs. You will work closely with SEO leads, project managers, and designers to ensure that the content is optimized for search and user engagement. Conducting content reviews with key partners from engineering, product marketing, and legal teams will be a regular part of your responsibilities. Critical thinking will be essential as you evaluate how content fits together, what content to create, and how customers will utilize it. You will also need to consider when customers will need the content and how they will find it. Identifying content gaps and proposing logical solutions based on data will be a key aspect of your role. You will build, review, and socialize content plans, progress, and results with partners and senior managers. Tracking key performance indicators (KPIs) to measure content efficiency and making necessary optimizations will be crucial to your success in this position. Your work will not only contribute to the immediate needs of customers but also support Apple's broader mission of innovation and excellence in customer service.