Technology Marketing and Sales Manager - Western US and Canada

$142,080 - $213,000/Yr

Caterpillar - Peoria, IL

Full-time - Mid Level

Hybrid - Peoria, IL

Machinery Manufacturing

About the position

As the Sales and Marketing Technology Manager at Caterpillar, you will lead a team focused on driving the growth and adoption of technology solutions in the Western US and Canada. This field-based management role is pivotal in transforming customer and dealer engagement through effective technology implementation and strategic marketing initiatives. You will work closely with dealers and customers to ensure the successful execution of technology growth plans, while also advocating for the technology sales and marketing leadership within the region.

Responsibilities

• Drive the implementation and execution of Technology Growth Plans with dealers in the regions.
• Support dealer technology organization creation or expansion in line with the Construction Industries Technology Playbook.
• Ensure impactful value selling messages reach field teams, dealers, and customers.
• Achieve annual go-to-market goals including business execution and KPI management.
• Provide Voice of Customer and Voice of Dealer insights for new product introductions.
• Lead strategic recommendations for go-to-market and sales execution models.

Requirements

• Demonstrated ability to prioritize customer needs and satisfaction.
• Strong leadership skills with commercial acumen and industry knowledge.
• Ability in strategic thinking and organizational acumen.
• Knowledge of effective influencing tactics and strategies.

Nice-to-haves

• Bachelor's degree
• Extensive experience in the commercial space with Go To Market responsibilities.
• Previous experience with marketing technology products.
• Prior supervisory experience.

Benefits

• Annual incentive bonus plan
• Medical, dental, and vision coverage
• Paid time off plan (Vacation, Holiday, Volunteer, Etc.)
• 401k savings plan
• Health savings account (HSA)
• Flexible spending accounts (FSAs)
• Disability benefits
• Life Insurance
• Parental leave
• Healthy Lifestyle Programs
• Employee Assistance Programs
• Voluntary Benefits and Employee Discounts
• Tuition Reimbursement
• Career Development