Technology Product Analyst - Experience Researcher

State Farm - Bloomington, IL

Full-time - Entry Level

Remote - Bloomington, IL

10,001+ employees

Insurance Carriers and Related Activities

About the position

The Technology Product Analyst role at State Farm focuses on consumer research and innovation within the Innovation Group. The successful candidate will analyze data and trends to inform strategies, identify opportunities for innovation, and collaborate with cross-functional teams. This position emphasizes the importance of understanding consumer needs and translating insights into actionable strategies to drive business results.

Responsibilities

• Coordinate consumer and market research among a variety of stakeholders
• Gather insights and present findings in executive-ready form
• Tell the story from the consumer perspective
• Demonstrate adaptability and comfort working in the grey
• Build relationships and demonstrate resourcefulness, working with others to drive expected outcomes
• Utilize consumer and marketplace data and trends to develop a deeper understanding of demographics, psychographics, and behavioral drivers
• Understand the State Farm business and competitive advantages; incorporate that understanding in the presentation of ideas and opportunities
• Think conceptually, creatively solve problems and translate ideas into potential solutions and action items
• Collaborate across several business functions to achieve business results and alignment
• Maintain awareness of trends, interpreting them and applying their implications to our business
• Manage end-to-end assignments demonstrating an understanding of key consumer/category insights
• Incubate ideas, develop low-to-mid-fidelity prototypes to prove out assumptions, and iterate on ideas with pace
• Demonstrate creative intelligence and an entrepreneurial spirit to approach problem solving
• Be curious, think critically, ask insightful questions, use associative thinking, observe, network, and experiment to generate differentiated ideas
• Identify resource and financial commitment needed to operate and grow new opportunities
• Define parameters as to what size/reach/potential the opportunities present
• Create and implement both short-term and long-term innovation strategy
• Leverage design thinking with focus on consumer pain points, validation, and desirability of solutions
• Understand and communicate team vision and requirements

Requirements

• Bachelor's degree in a relevant field is required
• Master's degree is a plus
• Experience in consumer research, human-centered design, experience design, user experience, or related fields
• Comfort analyzing large amounts of qualitative and quantitative data to determine key insights
• Ability to drive project deliverables to achieve business results
• Ability to work effectively in a team environment
• Strong communication and interpersonal skills
• Ability to learn quickly and work independently with sophisticated, unstructured initiatives
• Knowledge of MS Office, Figma, Adobe Creative Suite, and common research tools and methods

Benefits

• 401(k)
• Adoption assistance
• Bereavement leave
• Dental insurance
• Employee assistance program
• Employee discount
• Health insurance