Technology Strategy, Principal | Retail Media Networks

$150,000 - $230,000/Yr

Publicis Groupe - Chicago, IL

Full-time - Principal

Hybrid - Chicago, IL

10,001+ employees

Professional, Scientific, and Technical Services

About the position

As a Technology Strategy Principal, you will be responsible for developing and executing the strategic vision for our retail media network, leveraging advanced technologies to create immersive and engaging experiences for consumers and advertisers alike. This role involves overseeing network architecture, content delivery, monetization strategies, and performance optimization while collaborating with cross-functional teams.

Responsibilities

• Develop a comprehensive roadmap for building and scaling the retail media network, aligning with business objectives and market opportunities.
• Stay abreast of industry trends and developments in retail media and digital advertising, contributing to the firm's thought leadership.
• Collaborate with cross-functional teams to develop innovative solutions and offerings that leverage retail media capabilities.
• Conduct thorough research and evaluation of emerging Ad Tech and platforms to support the Retail Media Network.
• Define and implement effective monetization strategies, including advertising partnerships, sponsored content, and promotions.
• Establish strategic partnerships with technology vendors, content providers, advertisers, and other stakeholders.
• Implement data-driven approaches to monitor and optimize network performance, leveraging analytics and insights.
• Ensure compliance with relevant regulations and industry standards, and implement robust security measures.
• Provide leadership and mentorship to a team of technical experts, fostering a culture of innovation, collaboration, and continuous learning.
• Communicate effectively with senior leadership, business partners, and external stakeholders.

Requirements

• Bachelor's or Master's degree in Computer Science, Engineering, or related field; MBA or equivalent business experience preferred.
• Proven track record of at least 8-10 years in a strategic technology role, with a focus on digital media, advertising, or retail industries.
• Deep expertise in Retail Media Network, Ad Tech, DSP & SSP, digital signage, and related technologies.
• Strong business acumen and strategic thinking, with the ability to translate technical concepts into actionable business strategies.
• Excellent leadership and communication skills, with the ability to influence and collaborate effectively across all levels of the organization.
• Experience working in a fast-paced, dynamic environment, with a passion for innovation and driving results.

Nice-to-haves

• Fascination with new technology and its possibilities.
• Understanding of new ways of working including agile, experience centricity, product mindset, and modern engineering.
• Eagerness to help others understand the potential of blurring the lines between business, IT, digital and marketing.
• Collaborative and supportive of co-workers, willing to support the Publicis Power Of One and other business ideals.

Benefits

• Flexible vacation policy; time is not limited, allocated, or accrued.
• 16 paid holidays throughout the year.
• Generous parental leave and new parent transition program.
• Tuition reimbursement.
• Corporate gift matching program.