Temp Director, Marketing

$145,600 - $145,600/Yr

Kcrw - Santa Monica, CA

Full-time - Mid Level

Santa Monica, CA

Computer and Electronic Product Manufacturing

About the position

The Director of Marketing at KCRW Inc. is a temporary freelance role focused on overseeing social content development, community engagement, and social media performance. The position involves guiding social media associates, analyzing audience insights, and managing campaign execution to enhance the brand's social presence and engagement with the audience.

Responsibilities

• Oversight of social content development and community engagement.
• Set up weekly social media performance reports highlighting key metrics.
• Analyze audience insights using Measure Studio and provide actionable recommendations.
• Maintain a weekly publishing schedule in coordination with social media associates.
• Guide social media associates on best practices for content creation tailored to each platform.
• Review drafts and provide feedback on content.
• Advise on innovative ways to present content leveraging industry trends.
• Collaborate with designers and video editors to maintain high-quality visuals.
• Execute light posting work including event coverage and promotional posts.
• Manage social interactions, including responses to comments and customer queries.
• Monitor platform insights to identify opportunities for community engagement.
• Support YouTube channel maintenance, including video publishing and community management.
• Coordinate cross-functional efforts with content, marketing, and product teams.
• Manage paid social media advertising in alignment with budget and marketing goals.
• Track and analyze campaign performance, providing insights and reports.

Requirements

• Experience in social media management and content development.
• Strong analytical skills to interpret audience insights and performance metrics.
• Proficiency in using social media platforms and tools like Measure Studio.
• Ability to guide and mentor team members in content creation best practices.
• Excellent communication skills for collaboration and feedback.

Nice-to-haves

• Experience with video editing and graphic design tools.
• Familiarity with paid social media advertising strategies.
• Knowledge of current social media trends and emerging tools.

Benefits

• Flexible working hours based on project needs.
• Opportunity to work with a creative team in a dynamic environment.