Temporary Digital Marketing Specialist, Lead Generation - Hybrid remote opportunity

Institute Of Electrical And Electronics Engineers - Piscataway, NJ

Full-time - Entry Level

Remote - Piscataway, NJ

Professional, Scientific, and Technical Services

About the position

The Temporary Digital Marketing Specialist for Lead Generation is responsible for creating and implementing marketing campaigns aimed at promoting IEEE digital subscription products. This role involves developing high-impact lead generation and social media programs to meet revenue goals, coordinating the complete campaign cycle from concept to reporting. The position is full-time with potential hybrid remote work arrangements and reports to the Senior Demand Generation Marketing Manager.

Responsibilities

• Campaign development and deployment under guidance of the Demand Gen team.
• Proofreading and copywriting for marketing materials.
• Managing social media promotions, both organic and paid, and reporting on their effectiveness.
• List management including pulling, developing, and cleaning up lists.
• Digital advertising: ad development and placement.
• Maintaining the CRM database and managing leads for follow-up.
• Cleanup and importing of tradeshow leads.
• Website maintenance including updates to product pages, blogs, and registration forms.
• Assisting with quality assurance of marketing sites.
• Launching and updating campaign project requests.
• Managing and updating the Marketing Calendar and Media plan.
• Pulling monthly reports and monitoring analytic dashboards.
• Completing other ad hoc special projects as requested by the manager.

Requirements

• Bachelor's degree in Marketing or a related business field, or equivalent experience.
• 1-2 years of experience in a B2B marketing or sales environment.
• Experience with email marketing and email campaign software is essential.
• Familiarity with marketing automation tools such as Marketo is preferred.
• Strong copywriting and proofreading skills.
• Attention to detail is crucial.
• Experience with CRM systems, preferably Salesforce.com.
• Knowledge of HTML and WordPress is a plus.
• Experience with Google Analytics and AdWords is beneficial.
• Familiarity with Tableau is desirable.
• Social media marketing experience is very desirable.
• Excellent written and verbal communication skills.
• Strong organizational skills with the ability to multitask and prioritize effectively.
• Proficiency in Microsoft Office Suite: Word, Excel, PowerPoint.

Nice-to-haves

• Experience with Tableau is desirable.
• Knowledge of HTML and WordPress is a plus.