Temporary Digital Marketing Specialist, Lead Generation

APN Consulting - Piscataway, NJ

Full-time - Entry Level

Remote - Piscataway, NJ

Professional, Scientific, and Technical Services

About the position

The Digital Marketing Specialist, Lead Generation is a temporary role focused on creating and implementing lead-generating marketing campaigns for IEEE digital subscription products. This position is responsible for coordinating the complete campaign cycle, including concept development, copywriting, design, list management, deployment, and reporting on results. The role supports the Senior Demand Generation Marketing Manager and offers a hybrid work arrangement.

Responsibilities

• Campaign development and deployment under guidance of Demand Gen team.
• Includes monthly leadgen template campaigns, product promotions, webinar invitations, tradeshow campaigns, and more.
• Proofreading and copywriting.
• Social media promotions (organic and paid promotion) and reporting.
• List management: List pulling, development, and clean-up.
• Digital Advertising: ad development and placement.
• CRM database maintenance.
• Lead Management: Coordinate leads and route to appropriate representatives for follow-up.
• Cleanup and importing of tradeshow leads.
• Website maintenance including product page updates, blogs, web forms, and registration forms.
• Assist with QA of marketing sites.
• Launching and updating campaign project requests.
• Manage and update Marketing Calendar and Media plan.
• Pull monthly reports and monitor analytic dashboards.
• Complete other ad hoc special projects as requested by manager.

Requirements

• Bachelor's degree in Marketing or a related business field or equivalent experience.
• 1-2 years of experience in a B2B marketing or sales environment.
• Experience with email marketing and email campaign software is a must.
• Marketing automation tool experience such as Marketo preferred.
• Copywriting/proofreading experience.
• Strong attention to detail required.
• Experience with CRM/Salesforce.com preferred.
• Knowledge of HTML and WordPress is a plus.
• Experience with Google Analytics and AdWords.
• Experience with Tableau is desirable.
• Social media marketing experience is very desirable.
• Excellent written and verbal communication skills.
• Strong organizational skills, ability to multitask and prioritize.
• Proficiency in Microsoft Suite: Word, Excel, PowerPoint, etc.

Nice-to-haves

• Experience with Tableau
• Knowledge of HTML and WordPress

Benefits

• Hybrid work arrangement
• Full-time position
• Opportunity to work on diverse marketing projects