Temporary Director of Sales

Grove Park Inn - Asheville, NC

Full-time - Senior

Asheville, NC

About the position

The Director of Sales at the Omni Grove Park Inn will play a pivotal role in leading and motivating the sales team while ensuring effective communication across departments. This position is crucial for the overall direction of the resort, focusing on managing sales expenses and striving to exceed budgeted revenues and established RevPAR (Revenue Per Available Room) goals. The ideal candidate will be responsible for developing and managing effective business plans tailored to the assigned market segment, ensuring that the sales strategies align with the resort's objectives. In collaboration with the Marketing team, the Director will design promotional materials and digital content, leveraging all available advertising and public relations opportunities to enhance the resort's visibility and appeal. A significant emphasis will be placed on exceeding established group room revenue and Average Daily Rate (ADR) targets. The Director will also maintain key accounts to achieve business objectives and will be expected to stay informed about industry trends to provide leadership and education regarding the Leisure Segment. The role requires close collaboration with Directors of Sales and Marketing (DOSMs) to communicate new trends effectively and develop strategies that will increase revenue. The Director will manage customer relationships and decisions, directing activities through both internal and external resources. Additionally, the position involves defining and improving the customer value proposition by assessing the competitive landscape related to the segment. The Director will work with all levels of the organization to resolve complex issues, ensuring clear and concise communication throughout the process.

Responsibilities

• Develop and manage effective business plans for assigned segment.
• In partnership with the Marketing team, design collateral and digital support information, utilizing and leveraging all advertising and public relations opportunities.
• Emphasize exceeding established group room revenue and ADR targets.
• Effectively maintain accounts to achieve business objectives.
• Identify and stay abreast of industry trends to provide leadership and education regarding the Leisure Segment.
• Work closely with DOSMs to effectively communicate new trends and develop strategies to increase revenue.
• Responsible for management of customer decisions and the relationship process.
• Direct and lead activities through internal and external resources.
• Define and improve customer value proposition by assessing the competitive area as it relates to segment.
• Work closely with all levels of the organization to resolve complex issues or concerns; communicating in a clear concise manner.

Requirements

• College degree or equivalent experience.
• Director of Sales & Marketing experience in an upscale luxury hotel/resort preferred.
• Minimum of 10 years of senior sales and/or marketing leadership experience managing more than 10 employees.
• Self-starting team player that contributes positive energy.
• Strong interpersonal skills and the ability to work in a team-oriented environment.
• Excellent ability to conduct group presentations, written and oral.
• Ability to manage multiple priorities and re-prioritize when necessary.
• Strong business planning, account planning, and budget management skills.
• Demonstrated ability to be creative to develop strategies that will drive revenue.
• Demonstrated ability to tie strategies and planned actions to results.
• Strong financial/statistical analysis and business case development skills.
• Strong understanding and expertise in the sales process.
• Extensive experience with account management.
• Proficient in use of Excel, Word, Power-Point.