Temporary - Inbound Marketing Specialist

IEEE Corporate - Los Alamitos, CA

Full-time - Entry Level

Los Alamitos, CA

About the position

The Inbound Marketing Specialist is responsible for executing inbound marketing campaigns aimed at attracting site traffic, converting that traffic into leads, and nurturing those leads to close into customers. This role involves managing social media accounts, creating engaging content, and utilizing best practices in inbound marketing to build and convert a digital audience. The position reports to the Sr. Marketing Manager and does not have any direct reports.

Responsibilities

• Develop content for lead and demand generation campaigns, social, and blog posts aimed at driving online visibility, conversions, and user engagement.
• Manage and execute marketing automation and email campaigns.
• Build out landing pages, workflows, and create rules for email list segmentation.
• Update website content on computer.org and for all conference clients.
• Execute on-page SEO tactics.
• Contribute to the editorial calendar for driven content and the creative production process.
• Create shareable content appropriate for specific networks to spread both our brand and our content.
• Monitor and engage in relevant social discussions about our company, competitors, and/or industry.
• Work alongside other marketers to help distribute content that educates and entertains our audience and supports marketing goals.
• Drive consistent, relevant traffic and leads from our social network presence and other marketing channels.
• Explore new ways to engage and identify new social networks to reach our target buyers.
• Track, measure, and analyze all initiatives to report on social media ROI.
• Grow our email list organically and through paid channels.
• Manage various email campaigns, including template designs, calls-to-action, and content used in our email sends.
• Segment lists based on behaviors like past email engagement and website interactions.
• Measure results and optimize the lead nurturing workflows for various segments.

Requirements

• Bachelor's degree or equivalent experience in Marketing, Advertising, or Communications.
• 1-3 years of experience in search engine, digital, or inbound marketing.
• Extremely organized with great prioritization and deadline management skills.
• Intermediate knowledge of Google Analytics, Google AdWords, and moz.com.
• Excellent written, interpersonal, communication, and public speaking/presentation skills.
• Proficiency in using social media and social media software to monitor conversations.
• Experience with Microsoft Office Suite applications.
• Working knowledge of search engine optimization and online marketing.

Nice-to-haves

• Experience with Adobe Creative Suite and blogging.