Temporary Partner Marketing Director

$85,000 - $95,000/Yr

The Travel Corporation - Cypress, CA

Full-time - Senior

Cypress, CA

Professional, Scientific, and Technical Services

About the position

The Travel Corporation (TTC) is seeking a results-driven Partner Marketing Director to cover the current director's maternity leave from November 2024 to July 2025. This temporary position is crucial for overseeing the execution of marketing strategies across the trade business, collaborating closely with the group department, leading the partner marketing team, and driving sales growth through non-direct channels. The ideal candidate will have a strong understanding of executing co-op marketing plans and the ability to manage special projects independently from start to finish. This role requires a combination of leadership, creativity, and analytical skills, making it essential for the candidate to be proactive and results-oriented. In this role, the Partner Marketing Director will implement and adapt existing marketing strategies to achieve business objectives and respond to market trends. The position involves leading and mentoring the Partner Marketing Team, managing day-to-day operations, and ensuring alignment with overall department objectives and company goals. Effective communication with stakeholders, including senior leadership and external partners, is vital to align trade marketing efforts with business objectives and drive cross-functional initiatives. The director will also be responsible for managing the trade marketing budget, allocating resources effectively, and ensuring cost efficiency while monitoring expenditures and tracking ROI on marketing initiatives. Additionally, the role includes leading content strategy for co-branded websites, managing email marketing communications, overseeing brochure distribution, and preparing and analyzing tracking reports for partner-related marketing initiatives. The director will represent the company at external partner meetings, consumer and trade shows, and other events, which may require occasional travel of approximately 10-15% of the time. Continuous improvement and the ability to seek areas for enhancement within the role are also key components of this position.

Responsibilities

• Implement and adapt existing marketing strategies to achieve business objectives and drive sales growth with trade partners.
• Lead and mentor the Partner Marketing Team, managing day-to-day operations and ensuring alignment with overall department objectives.
• Collaborate with other departments, senior leadership, and external partners to align trade marketing efforts with business objectives.
• Manage the trade marketing budget, allocate resources effectively, and ensure cost efficiency while monitoring expenditures and tracking ROI.
• Lead content strategy for co-branded websites, the Travel Agent Portal (TAP), partner co-op plans, and other trade channels.
• Manage all aspects of trade and group email communications, ensuring content is strategically aligned and meets high-quality standards.
• Oversee the relationship with the distribution warehouse, including inventory management and order fulfillment.
• Prepare and analyze tracking reports for partner-related marketing initiatives, using data to drive improvements.
• Represent the company at in-person external partner meetings, consumer and trade shows, and other events.
• Seek areas for improvement within the role and implement necessary changes.

Requirements

• 5+ years of marketing experience preferred, with knowledge of the travel industry and B2B partner accounts highly preferred.
• Proficiency in Microsoft Office, particularly Excel, for data manipulation and reporting.
• Ability to utilize web tools and in-house technical resources, adapting to new technology quickly.
• Strong business sense and excellent communication skills to manage relationships with stakeholders at all levels.
• Highly organized, adaptable, and able to work under deadlines, with a proactive approach to driving results.

Nice-to-haves

• Digital marketing experience is a plus.
• Familiarity with co-op marketing plans and trade marketing strategies.

Benefits

• Flexible work environment with options for in-person and virtual work.
• Opportunity to work in a collaborative and creative team setting.