Territory Manager - Cannabis Sales

C3 Industries - Boston, MA

Full-time - Mid Level

Boston, MA

About the position

The Territory Manager is a pivotal role within C3 Industries, primarily focused on driving the wholesale business by selling the company's products and brands to retailers across the state. This position is essential for managing and expanding existing customer relationships while actively seeking new customers to enhance market presence. The ideal candidate will possess strong sales abilities, a data-driven mindset, and the resilience to navigate challenges in a dynamic environment. In this role, the Territory Manager will be responsible for understanding the diverse needs of customers, identifying which products and brands are performing well, and determining how C3's offerings can support their business objectives. A comprehensive understanding of the competitive landscape is crucial, as the Territory Manager will need to stay informed about market trends and proactively work with customers to seize growth opportunities. The position requires the implementation of strategies developed by sales leadership, as well as providing valuable feedback to inform these strategies. Achieving and exceeding established sales goals on a monthly, quarterly, and yearly basis is a key performance indicator for success in this role. The Territory Manager will also engage with prospective dispensary groups through various methods, including networking and cold calling, while maintaining and expanding current accounts through regular communication with decision-makers. Additionally, the role involves participating in market events to promote C3 brands and foster connections within the industry. Effective communication throughout the sales process is essential to ensure a positive customer experience, and building relationships with industry associations and vendors will help maintain a collaborative reputation in the market. The Territory Manager will also be responsible for submitting sales orders, collaborating with facility teams, and working closely with the marketing team to ensure brand materials are current and effectively distributed. Overall, this position is designed for a results-oriented individual who can drive sales KPIs leading to growth in volume, units, accounts, and customer satisfaction, while also managing various sales-related tasks within deadlines.

Responsibilities

• Learn the portfolio of products and brands to effectively drive sales with new and existing customers.
• Understand each customer's needs and how C3's products can support their business objectives.
• Stay informed about the competitive landscape and identify opportunities to grow market share.
• Implement strategies created by sales leadership and provide feedback to inform these strategies.
• Deliver results that meet or exceed established sales goals on a monthly, quarterly, and yearly basis.
• Research and engage with prospective dispensary groups through referrals, networking, and cold calling.
• Maintain and expand current accounts through frequent contact with decision makers.
• Participate in market events to promote C3 brands and stay connected to the market.
• Manage expectations throughout the sales process and ensure positive customer experiences.
• Build relationships with industry associations, vendors, and other industry contacts.
• Submit sales orders to ensure accurate accounting and scheduling of delivery and payment.
• Communicate with facility teams regarding product knowledge, demand forecasting, and delivery timelines.
• Collaborate with the marketing team to ensure brand materials are updated and distributed.
• Drive relevant sales KPIs that lead to growth in volume, units, accounts, and customer satisfaction.
• Complete various sales-related tasks within given deadlines.
• Participate in internal meetings to foster collaboration.

Requirements

• Bachelor's Degree or 3+ years of related experience in sales/account management; experience within cannabis is a plus.
• Comprehensive understanding of progressive trends and best practices in sales.
• Proficient with Microsoft Office, Excel, and CRM software.
• Knowledge of KPIs and metrics, with a track record of meeting or exceeding goals.
• Willingness to travel to customer locations and work outside normal business hours as needed.
• Strong oral and written communication skills; ability to correspond professionally.
• Proven ability to establish credibility and build relationships in ambiguous environments.
• Strong results orientation and commitment to quality and performance.
• Effective multi-tasker with demonstrated ability to prioritize tasks.

Nice-to-haves

• Experience in the cannabis industry is a plus.