Territory Sales Manager New York City

Radeberger Gruppe Kg - New York, NY

Full-time - Mid Level

New York, NY

About the position

The Territory Sales Manager (TSM) is a frontline sales resource responsible for securing and maintaining distribution for Radeberger Gruppe USA's brand portfolio at retail locations. This role requires a motivated self-starter who can work independently as well as collaboratively with senior sales and wholesaler sales teams and management. The TSM will ensure continuous service to existing accounts while also focusing on the expansion of the company's brands in both existing and targeted new accounts. The position is based in New York City and reports directly to the Northeast Region Manager. Radeberger Gruppe USA is an importer of high-end beer from Germany, offering a diverse portfolio that includes Radeberger Pilsner, Schöfferhofer Hefeweizen Mix, Clausthaler Non-Alcoholic, DAB, and many more. As a division of Radeberger Gruppe KG, Germany's largest independent brewery group, and part of the Oetker Group, the company operates in a fast-paced atmosphere that encourages individuals to embrace the challenge of growing brands in an entrepreneurial environment. The TSM will manage the territory of Metro New York, focusing on targeted retail on and off-premise accounts, particularly liquor and grocery chains. Responsibilities include preparing and following up on sales calls with target accounts, completing sales call reports, building relationships with wholesaler sales teams, and training them on brand objectives and account maintenance procedures. The TSM will also execute merchandising programs in the off-premise liquor channel to drive sales and create programming to enhance consumer experiences in on-premise accounts such as bars and restaurants. Additionally, the TSM will manage trade spending effectively to achieve sales targets and track sales performance against plans.

Responsibilities

• Manage the territory of Metro New York in targeted retail on and off-premise accounts with a high focus on liquor and grocery chains.
• Prepare, make, and follow up on sales calls with target accounts, completing sales call reports via VIP Karma notes.
• Build relationships with wholesaler sales teams and train them on brand objectives, features/benefits, and account maintenance procedures.
• Execute merchandising programs in the off-premise liquor channel (POS, Display, Samplings) to drive a greater rate of sale.
• Work with the RGUSA National Account team to ensure proper execution of programming and distribution at all chains and major liquor retailers.
• Create programming to enhance the consumer experience in target accounts (bars, restaurants, and seasonal accounts) to drive awareness and sales.
• Manage all aspects of key accounts, including programming and staff training.
• Manage trade spending responsibly and effectively for maximum results within budget.
• Achieve sales targets and manage and track sales to plan.

Requirements

• Passion, Motivation, Creativity, Entrepreneurial Spirit, Track Record of Success
• BA/BS in Business, Marketing, or equivalent experience in the beer/alcohol beverage industry
• Minimum 2-5 years in the beverage industry, preferably beer
• Knowledge of the local market and previous market management experience; previous wholesaler management is a big plus
• Must reside in Metro New York
• Solid Selling Skills; Previous Import, Specialty, and Craft experience is a plus
• Excellent written, oral, and presentation skills
• Good technical skills, including MS Office, understanding of and utilization of sales data (VIP), and information-based selling concepts.
• Travel is necessary; must have good credit, own a dependable vehicle, and have a valid driver's license.

Benefits

• Salary
• Health benefits
• 401K program
• Transportation allowance
• Expense budget