Territory Sales Rep: Fruit & Vegs Mexico and Central America

Greenlight Biosciences - Durham, NC

Full-time - Mid Level

Durham, NC

Administrative and Support Services

About the position

GreenLight Biosciences is at the forefront of agricultural innovation, utilizing RNA technology to create sustainable solutions that benefit plants, people, and the planet. As a Territory Sales Representative for the Fruit & Vegs portfolio in Mexico and Central America, you will play a crucial role in pre-launch activities and sales efforts. This position requires a deep understanding of special fruit and vegetable crops, supported by both agricultural education and relevant experience. You will be responsible for achieving sales, profit, and market share targets by collaborating with channel partners, key producers, and other customers within your assigned territory. Your role will involve extensive travel to meet with customers and stakeholders, ensuring you remain attuned to market dynamics and customer needs. In this field-oriented position, you will conduct local field days for customers and growers, attend trade shows, and lead product launch events. Training on the timing and application of GreenLight products will be a significant part of your responsibilities, along with providing after-sales service to maintain strong relationships with key stakeholders, growers, and academic influencers. You will also be tasked with submitting annual budgets and marketing plans, ensuring alignment with the overall sales and marketing strategy of GreenLight Biosciences.

Responsibilities

• Achieving sales, profit, and market share targets with channel partners, key producers, and other customers within the assigned territory as part of the overall sales and marketing plan.
• Continually meeting with customers and key stakeholders, via extensive travel throughout the assigned territory, to keep one's finger on the pulse of the market.
• Conducting customer and grower local field days, attendance at trade shows, key account and end-user tours, and product launch events.
• Conduct extensive training in timing and application of GreenLight products.
• Providing after sales and service to maintain solid working relationships with key stakeholders, growers, and academic influencers in the territory.
• Submitting annual budget and marketing plan proposals.

Requirements

• Bachelor degree in agriculture with 4 years of proven experience in a similar special crop role.
• Understanding of the retail and distribution structure for plant health products.
• Knowledge of agronomics, general cropping practices, agricultural technology, and trends and requirements for pest control.
• Fluency in English as well as Spanish, both written and oral.
• Supplemental sales courses or training a plus.
• Ability to travel 60% of the year in your territory, up to 75% in periods.
• Ability to travel to the USA once per month.

Nice-to-haves

• Preferably located in one of the primary fruit and vegetable producing States of the Pacific Coast of Mexico (e.g. Baja, Sonora, Sinaloa, Navarit, Jalisco, Colima, Michoacan, etc…).