Zipcar - Boston, MA

posted 4 days ago

Full-time - Intern
Hybrid - Boston, MA
Rental and Leasing Services

About the position

The Social Media Co-Op at Zipcar is a creative and hands-on internship opportunity designed for individuals passionate about social media marketing and digital content creation. The role involves managing Zipcar's social media channels, developing engaging content, and analyzing campaign performance, all while contributing to a supportive and diverse team environment.

Responsibilities

  • Brainstorm monthly social content and collaborate with the brand and creative team to create assets (photography, copy, etc.).
  • Manage the social media content calendar and schedule/post all finalized content in the social media management platform.
  • Monitor and respond to comments on social media (Instagram and X) in a timely manner.
  • Stay up to date on social media trends to recommend trending content.
  • Track and analyze social media metrics to assess performance and suggest improvements.
  • Assist with management and execution of influencer campaigns, brand partnerships, marketing campaigns, and other miscellaneous tasks.

Requirements

  • Currently enrolled in an undergraduate or graduate program with a concentration in Communications, Marketing, English, or a Creative field.
  • Strong written and verbal communication skills.
  • Familiarity with major social media platforms (Instagram, Facebook, X, TikTok) and their best practices.
  • Detail-oriented with the ability to multitask and manage deadlines.
  • Passion for social media and digital marketing.

Nice-to-haves

  • Interest and/or experience in content creation, photography, and/or graphic design is a plus.
  • Familiarity with Canva and other tools for quick content creation.
  • Flexibility and willingness to try new things.

Benefits

  • Hands-on experience in social media marketing and digital content creation.
  • Opportunity to work in a supportive and diverse team environment.
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