TikTok Shop - Product Lead, User Growth Platforms

$199,500 - $393,300/Yr

Tiktok - Seattle, WA

Full-time - Senior

Seattle, WA

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services

About the position

The Senior Product Leader for the US TikTok Shop User Growth team will be responsible for driving the acquisition, activation, engagement, and retention of users for TikTok's e-commerce platform. This role involves setting the vision and strategy for user growth platforms, collaborating with cross-functional teams, and leveraging data and machine learning to optimize user growth initiatives. The position requires a strong understanding of market trends, pricing strategies, and the ability to communicate effectively across the organization.

Responsibilities

• Build platforms that power the user growth of TikTok Shop globally.
• Set the vision, strategy, and roadmap for User Growth Platform(s).
• Collaborate with global and cross-functional teams (Product, Engineering, Marketing, Data Science, and Product Operations) to execute the defined roadmap.
• Understand the needs of Acquisition and Customer Lifecycle teams across different regions.
• Author comprehensive PRDs and work with teams to drive them to launch.
• Identify opportunities for optimization through ML models with Data Science teams.
• Estimate and measure the impact of launches and monitor key performance metrics.
• Communicate the vision and progress of the area to teams and leadership.
• Analyze market trends and recommend pricing strategies based on data-driven insights.
• Develop and maintain revenue metrics and forecasts to recommend pricing strategies.

Requirements

• Bachelor's degree in Business, Computer Science, Economics, or a related field.
• Experience with tech products, product design, launch, GTM, product strategy, revenue management, pricing strategies, and data analysis.
• Proficient in Data Analytics with experience in tools such as Excel, SQL, and Python.
• Strategic and logical thinker with effective planning and problem-solving abilities.
• User-centric mindset with excellent communication skills for cross-functional collaboration.
• Proven track record in designing and analyzing A/B tests.

Nice-to-haves

• Master's Degree in Business, Economics, Computer Science, or a related field.
• 5+ years of relevant product experience in building platforms or working in e-commerce or operations in a technology company.
• 5+ years of experience collaborating with engineering, data science, and machine learning teams.

Benefits

• 100% premium coverage for employee medical insurance, approximately 75% for dependents, and a Health Savings Account (HSA) with company match.
• Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life, and AD&D insurance plans.
• Flexible Spending Account (FSA) options for healthcare and dependent care.
• 10 paid holidays per year plus 17 days of Paid Personal Time Off (PPTO) and 10 paid sick days per year.
• 12 weeks of paid Parental leave and 8 weeks of paid Supplemental Disability.
• Mental and emotional health benefits through EAP and Lyra.
• 401K company match, gym, and cellphone service reimbursements.