TikTok Shop - Product Manager, Seller Acquisition

$135,850 - $337,400/Yr

Tiktok - Seattle, WA

Full-time - Mid Level

Seattle, WA

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services

About the position

TikTok is the leading destination for short-form mobile video, and our mission is to inspire creativity and bring joy. As part of our commitment to enhancing the e-commerce experience, we are seeking a Product Manager for Seller Acquisition to join our dynamic team. This role is pivotal in shaping the future of our marketing automation platform, which is essential for driving engagement and success in our e-commerce ecosystem. The ideal candidate will be responsible for developing a comprehensive product roadmap that aligns with our strategic goals and enhances the user experience for both merchants and creators. In this role, you will collaborate closely with various internal teams, including Marketing, Sales, Customer Success, and Engineering, to gather insights on customer needs and business objectives. Your responsibilities will include managing the entire product development lifecycle, from initial requirement gathering to post-launch analysis. You will be expected to monitor product performance metrics and gather qualitative feedback to continuously improve our offerings. Your ability to engage stakeholders effectively and ensure alignment on objectives will be crucial for the success of our initiatives. As the Product Manager, you will also play a key role in supporting the adoption and utilization of our opportunity management tools, providing training and ongoing support to business teams. This position offers a unique opportunity to drive innovation in the e-commerce space and contribute to TikTok's mission of bringing joy and inspiration to shopping.

Responsibilities

• Develop a product roadmap for Opportunity Management and Marketing Automation product capabilities, incorporating data-driven strategies and content creation guidelines.
• Engage stakeholders on requirements, product status, feedback, and performance to ensure alignment on OKRs quarterly.
• Take full ownership of product development from initial requirement management to post-launch analysis, driving product efficiency and user experience.
• Monitor quantitative product performance and collect qualitative feedback regularly after product launch to improve success metrics.
• Collaborate with Business Development leadership to ensure effective adoption and utilization of opportunity management tools, providing ongoing support and training.

Requirements

• 5+ years experience in B2B SaaS product management.
• Strong track record delivering marketing automation or CRM platforms.
• Technical expertise and ability to collaborate with engineering and data science teams.
• Data-driven approach to product decisions leveraging customer and market insights.
• Excellent communication, presentation and influence skills.
• Strategic thinker and problem solver comfortable dealing with ambiguity.

Nice-to-haves

• BA/BS degree in Business, Marketing, Engineering or related field.
• Experience in SaaS marketing technologies and eCommerce.

Benefits

• 100% premium coverage for employee medical insurance, approximately 75% premium coverage for dependents.
• Health Savings Account (HSA) with a company match.
• Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life and AD&D insurance plans.
• Flexible Spending Account (FSA) options for Health Care, Limited Purpose and Dependent Care.
• 10 paid holidays per year plus 17 days of Paid Personal Time Off (PPTO) and 10 paid sick days per year.
• 12 weeks of paid Parental leave and 8 weeks of paid Supplemental Disability.
• Mental and emotional health benefits through EAP and Lyra.
• 401K company match, gym and cellphone service reimbursements.