Tiktok - Seattle, WA
posted 5 months ago
TikTok is the leading destination for short-form mobile video, with a mission to inspire creativity and bring joy. The e-commerce industry has seen tremendous growth in recent years, and TikTok aims to leverage its platform to deliver a new and better e-commerce experience to users. The product marketing team plays a crucial role in driving results across the entire customer journey, generating awareness, shaping positive perceptions, driving adoption, and fostering affinity with TikTok Shop's core audiences, including Sellers, Creators, Partners, and Shoppers. In this role, you will be responsible for campaign analytics and attribution, developing and maintaining dashboards that provide real-time insights into product marketing campaign performance, including go-to-market (GTM) launches. You will implement attribution models to assess the effectiveness of different marketing channels and campaigns, regularly reporting on campaign ROI and key performance indicators (KPI). Additionally, you will engage in data mining and insights, using advanced analytics to mine product data and identify trends and patterns, providing actionable insights to support product development and marketing strategies. Your strategic decision support will involve providing data-driven insights and recommendations to support strategic planning. You will also contribute to thought leadership and storytelling by developing compelling case studies and presentations that highlight TikTok Shop's success through data, and contribute to internal and external content marketing to build the company's reputation as a thought leader.