TikTok Shop - Product Marketing Data Analytics and Insights Manager

$121,600 - $232,644/Yr

Tiktok - Seattle, WA

Full-time - Mid Level

Seattle, WA

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services

About the position

The Product Marketing Data Analytics and Insights Manager at TikTok Shop is responsible for driving data-driven decision-making across marketing campaigns and product strategies. This role focuses on analyzing campaign performance, providing actionable insights, and supporting strategic planning to enhance TikTok's e-commerce ecosystem. The manager will collaborate with various teams to refine product offerings and contribute to TikTok's reputation as a thought leader in the e-commerce space.

Responsibilities

• Develop and maintain dashboards that provide real-time insights into product marketing campaign performance, including go-to-market (GTM) launches.
• Implement attribution models to assess the effectiveness of different marketing channels and campaigns.
• Regularly report on campaign ROI and key performance indicators (KPI).
• Use advanced analytics to mine product data and identify trends and patterns.
• Provide actionable insights to support product development and marketing strategies.
• Collaborate with product teams to refine product offerings based on customer behavior and market trends.
• Support strategic planning by providing data-driven insights and recommendations.
• Develop compelling case studies and presentations that highlight TikTok Shop's success through data.
• Contribute to internal and external content marketing to build our reputation as a thought leader.

Requirements

• Proficiency in data analysis tools such as SQL, Python, or R.
• Experience with BI tools like Tableau, Looker, or PowerBI for dashboarding and visual analytics.
• Strong understanding of statistical analysis.
• Background in data science, statistics, computer science, or related field.
• Proven track record of applying data analysis to solve business problems and drive strategic solutions.
• Experience in eCommerce or digital marketing analytics a plus.

Nice-to-haves

• A Bachelor's degree (related fields preferred: Marketing, Communications, or any similar field).
• Excellent communication and storytelling skills to translate complex data into clear insights.
• Strong problem-solving abilities and a strategic mindset.
• Ability to work collaboratively across teams with various stakeholders.
• A deep passion for content and shopping.

Benefits

• 100% premium coverage for employee medical insurance, approximately 75% premium coverage for dependents.
• Health Savings Account (HSA) with a company match.
• Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life and AD&D insurance plans.
• Flexible Spending Account (FSA) Options like Health Care, Limited Purpose and Dependent Care.
• 10 paid holidays per year plus 17 days of Paid Personal Time Off (PPTO) and 10 paid sick days per year.
• 12 weeks of paid Parental leave and 8 weeks of paid Supplemental Disability.
• Mental and emotional health benefits through EAP and Lyra.
• 401K company match, gym and cellphone service reimbursements.