TikTok Shop - Senior Product Manager, Creator CRM

$135,850 - $337,400/Yr

Tiktok - Seattle, WA

Full-time - Senior

Seattle, WA

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services

About the position

TikTok is the leading destination for short-form mobile video, with a mission to inspire creativity and bring joy. The company has a global presence with offices in major cities around the world, including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul, and Tokyo. The core purpose of TikTok is to foster creativity, and this is reflected in the teams that contribute to the platform's success. The company believes that every challenge presents an opportunity for learning, innovation, and growth, and it encourages a culture of collaboration and courage among its employees. The Creator and Affiliate Product Team at TikTok is dedicated to designing and building products that empower creators to promote merchandise effectively to TikTok users. This includes developing a creator platform, tools, and marketplaces, with a product strategy aimed at driving sales for merchants. The Senior Product Manager for Creator CRM will play a crucial role in building the growth module for the TikTok Shop (TTS) eCommerce platform. This position involves developing the backend CRM system and strategy to enhance creator management and operational efficiency. The responsibilities of the Senior Product Manager include conducting creator interviews and market studies to understand how creators manage their businesses and identify areas for improvement. The role requires collaboration with cross-functional teams to define business strategies and product roadmaps, with a focus on growing the eCommerce creator community and their ability to drive Gross Merchandise Value (GMV). The manager will also work on improving platform operations through the CRM system, focusing on creator management and performance tracking, and providing regular business analysis and improvement recommendations to creators to enhance their business capabilities and increase GMV. Additionally, the manager will enhance the creator benefits system to motivate creators and improve their business performance.

Responsibilities

• Conduct creator interviews and market studies to understand how creators manage their businesses and identify areas for potential improvements.
• Collaborate with cross-functional teams to define business strategy and product roadmap, focusing on growing the eCommerce creator community and their ability to drive GMV.
• Improve platform operations by utilizing the CRM system, focusing on areas such as creator management and performance tracking.
• Utilize the strategy system to provide regular business analysis and improvement recommendations to creators, helping them enhance their business capabilities and increase GMV.
• Enhance the creator benefits system to continually motivate creators and increase their willingness to improve their business performance.

Requirements

• Minimum 5 years of product management experience.
• In-depth understanding of both eCommerce business and creator ecosystem; knowledge of affiliate products is a plus.
• Solid product management skillset, strong in cross-team communication and collaboration, and ability to quickly capture business pain points and opportunities.
• Bachelor's degree is required.

Benefits

• 100% premium coverage for employee medical insurance, approximately 75% premium coverage for dependents.
• Health Savings Account (HSA) with a company match.
• Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life and AD&D insurance plans.
• Flexible Spending Account (FSA) options for Health Care, Limited Purpose, and Dependent Care.
• 10 paid holidays per year plus 17 days of Paid Personal Time Off (PPTO) (prorated upon hire and increased by tenure).
• 10 paid sick days per year.
• 12 weeks of paid Parental leave and 8 weeks of paid Supplemental Disability.
• Mental and emotional health benefits through EAP and Lyra.
• 401K company match.
• Gym and cellphone service reimbursements.