Tiktok - Seattle, WA
posted 23 days ago
TikTok is the leading destination for short-form mobile video, with a mission to inspire creativity and bring joy. The company has a global presence with offices in major cities around the world, including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul, and Tokyo. The core purpose of TikTok is to foster creativity, and this is reflected in the teams that contribute to the platform's success. The company believes that every challenge presents an opportunity for learning, innovation, and growth, and it encourages a culture of collaboration and courage among its employees. The Creator and Affiliate Product Team at TikTok is dedicated to designing and building products that empower creators to promote merchandise effectively to TikTok users. This includes developing a creator platform, tools, and marketplaces, with a product strategy aimed at driving sales for merchants. The Senior Product Manager for Creator CRM will play a crucial role in building the growth module for the TikTok Shop (TTS) eCommerce platform. This position involves developing the backend CRM system and strategy to enhance creator management and operational efficiency. The responsibilities of the Senior Product Manager include conducting creator interviews and market studies to understand how creators manage their businesses and identify areas for improvement. The role requires collaboration with cross-functional teams to define business strategies and product roadmaps, with a focus on growing the eCommerce creator community and their ability to drive Gross Merchandise Value (GMV). The manager will also work on improving platform operations through the CRM system, focusing on creator management and performance tracking, and providing regular business analysis and improvement recommendations to creators to enhance their business capabilities and increase GMV. Additionally, the manager will enhance the creator benefits system to motivate creators and improve their business performance.