Tiktok - Seattle, WA
posted 3 days ago
As the Strategy Lead for Merchant Incentive at TikTok Shop, you will play a pivotal role in shaping the future of ecommerce on our platform. Your primary responsibility will be to develop and execute comprehensive ecommerce resource planning strategies, with a particular focus on incentive design. This includes setting goals and budgets, as well as conducting performance reviews to ensure that our merchant incentive programs are effective and aligned with our overall business objectives. You will be at the forefront of market research, identifying industry trends and benchmarks that will inform our approach to merchant incentives, ensuring that we remain competitive and innovative in this rapidly evolving space. In this role, you will monitor and track key performance indicators (KPIs) related to merchant incentives, such as conversion rates, gross merchandise volume (GMV) growth, and merchant satisfaction. You will provide regular reports and insights to stakeholders, helping to drive data-informed decision-making across the organization. Collaboration will be key, as you will work closely with product teams to ensure the seamless integration and functionality of merchant incentive programs, as well as with the finance team to analyze the financial impact of these programs and optimize resource allocation based on return on investment (ROI) analysis. Your ability to continuously monitor and evaluate the effectiveness of merchant incentive programs will be crucial. You will recommend and implement adjustments to maximize their impact, ensuring that TikTok remains the commerce channel of choice for merchants, creators, and affiliates. This role requires a strategic mindset, strong analytical skills, and a passion for driving growth in the ecommerce sector.