Tiktok - San Jose, CA
posted 4 days ago
TikTok is the leading destination for short-form mobile video, and our mission is to inspire creativity and bring joy. As part of this mission, we are seeking an energetic product operation leader to join our TikTok Shopping User Growth team. This team plays a crucial role in the acquisition, activation, and retention of billions of users through our globally popular products such as TikTok, Resso, CapCut, and Helo. We are focused on building platforms, leveraging data and machine learning models, and providing end-to-end solutions to drive the global growth of TikTok Products. Typical growth projects include paid ads, referrals, and email marketing campaigns. In this role, you will be responsible for the user growth of TikTok Shop, our e-commerce business in the US. You will design and execute growth strategies tailored to local market peculiarities. Your efforts will involve utilizing both internal and external resources, as well as local and HQ resources, to improve key metrics such as the number of new customers, repurchase rates, and average order values. You will facilitate collaboration between the local team and the HQ mid-platform team by contributing local insights and deploying the latest tools and best practices from HQ to the local business. This position requires a strategic and logical thinker with effective planning, analytical, and problem-solving abilities, as well as a passion for understanding user demands across different cultural backgrounds.