VF - New York, NY
posted about 1 month ago
At Timberland, we are a team of adventurous doers who step outside, work hard together, and move the world forward. Inclusion, diversity, and community are at the core of our company values, and we embrace these principles boldly. As the Director of Global Brand Creative, you will play a pivotal role in shaping the creative direction of Timberland's brand, ensuring that our projects align with our business objectives while fostering a collaborative and innovative environment for our creative team. In this role, you will report directly to the Chief Marketing Officer and will be responsible for leading and coaching a diverse team of creatives. Your day-to-day responsibilities will include setting the creative vision for Timberland's Global Brand Creative projects, managing the execution of that vision, and ensuring that all creative outputs meet the highest standards of quality. You will oversee the creation and management of eCommerce product page photography and video assets for Footwear, Apparel, and Accessories, elevating brand perception across all product categories. You will also develop annual photography guidelines that encompass style, composition, lighting, retouching, and talent selection, ensuring consistency and excellence in our visual storytelling. Your role will involve merging and managing line plans from various regions throughout the season, coordinating asset delivery from shoots, and overseeing the final selection and retouching of all assets. By conducting competitive research and leveraging design insights, you will continuously elevate and evolve our photography and video aesthetic, ensuring that Timberland remains at the forefront of creative excellence in the industry.