Netflix - Los Angeles, CA

posted 4 months ago

Full-time - Mid Level
Los Angeles, CA
10,001+ employees
Broadcasting and Content Providers

About the position

The Netflix Social Marketing team is seeking a Title Social Manager with a strong background in social media marketing, particularly within the realms of Entertainment and Sports. This role is pivotal in leading the organic social campaigns for assigned titles and slates, ensuring that the unique Netflix social ecosystem is leveraged effectively. The Title Social Manager will be responsible for creating and executing social strategies that align with broader marketing campaigns, targeting specific audiences, and utilizing various social platforms such as Instagram, Facebook, TikTok, Twitter/X, and YouTube. The role requires a deep understanding of the digital landscape and the ability to translate title strategies into engaging social content that generates interest and conversation around Netflix's offerings. In this position, the Title Social Manager will oversee the full suite of content necessary to support a title throughout its campaign duration. This includes crafting a social content capture strategy that utilizes on-set captures, marketing shoots, and other creative opportunities. Collaboration is key, as the manager will work across multiple cross-functional teams, serving as the main social touchpoint for internal departments such as Title Marketing, Publicity, and Integrated Marketing, as well as external partners including filmmakers, showrunners, and talent. The goal is to ensure that social strategies not only support business priorities but also foster long-term industry relationships. The ideal candidate will possess a strong passion for entertainment and sports, with a proven track record in social marketing for sports or sports-adjacent brands. They should be agile, goal-oriented, and driven to succeed, with experience in managing broad, multi-platform social marketing campaigns. The ability to analyze data and use insights to inform creative strategies is essential, as is the capacity to communicate effectively both in writing and verbally. The Title Social Manager will also need to manage relationships with agencies and creative producers, demonstrating an entrepreneurial spirit and a collaborative mindset. In a fast-paced environment, the ability to prioritize and manage multiple projects while adhering to shifting deadlines is crucial. A genuine enthusiasm for the Netflix culture and business is a must.

Responsibilities

  • Create a title's social strategy aligned with the overall marketing campaign strategy, including target audience and content distribution.
  • Responsible for the full suite of content to support a title across the planned social ecosystem for the duration of a title campaign.
  • Use internal and external social analytics to inform strategy and improve future campaigns.
  • Craft social content capture strategy for talent leveraging on-set capture and marketing shoots.
  • Work across multiple cross-functional teams to build social strategies that support business priorities and long-term industry relationships.

Requirements

  • Strong passion for and deep knowledge of entertainment, sports, and the media landscape.
  • Experience working in social for a sports or sports-adjacent brand or publisher.
  • Agile, goal-oriented, and driven to succeed.
  • Experience managing broad, multi-platform social marketing campaigns.
  • Knowledge of effective strategies across various social platforms.
  • Strong skills in social media analytics and content creation that engages audiences.
  • Excellent written and verbal communication skills, skilled in pitching and presenting.
  • Experience managing agencies and creative producers.
  • Ability to build strong relationships across internal teams.
  • Entrepreneurial spirit and collaborative mindset.

Nice-to-haves

  • Experience in a fast-paced environment with shifting deadlines.
  • Curiosity about all aspects of the Netflix business.

Benefits

  • Annual salary compensation structure with flexibility in choosing between salary and stock options.
  • Market-based compensation range of $170,000 - $360,000.
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