Tourism Marketing Strategist

About the position

The City of Liberty, MO is seeking a Tourism Marketing Strategist to join its in-house Public Relations team. This role is pivotal in developing and executing advertising campaigns, managing media relations, and maintaining content for social media channels and the Visit Liberty website. The strategist will play a key role in promoting local tourism and enhancing community engagement, making Liberty a desirable destination for visitors from the Kansas City metro area and beyond.

Responsibilities

• Coordinate advertising campaigns, including ad design, audience targeting, platform management, performance evaluation and reporting.
• Research, produce and maintain written, visual and video content for the Visit Liberty website, blog and social media, including a photo and video library for Visit Liberty.
• Maintain the Visit Liberty social media presence, including creating content, graphic design, scheduling, monitoring and responding to comments.
• Prepare and maintain press kit materials including amenities, story ideas, Q&As, fact sheets, news releases, photography, and videos, and send related information to media throughout the year.
• Research and create opportunities to build awareness for Liberty.
• Maintain consistent and cohesive branding of Visit Liberty across all platforms.
• Maintain strong writing and editing skills, ranging from messages to media, print collateral, web content and other visitor-facing messaging.
• Develop and maintain relationships with local business owners and managers as sources for content and promoting the business attractions of Liberty.
• Identify and develop relationships with local and national media, key social influencers/bloggers and industry experts to position Liberty as a tourism destination.

Requirements

• 5+ years of experience in public relations, advertising, marketing, hospitality/tourism industry, etc., including internships.
• Bachelor's degree in public relations, advertising, communications and/or marketing-related field or equivalent related experience.
• Must have advertising campaign experience.
• Knowledge of marketing and public relations, including social media, AP Style writing, website/blog maintenance, pitching stories for earned media coverage and working with bloggers/influencers.
• Experience with video editing and video production, including equipment and techniques, preferred.
• Software knowledge to include Microsoft Office Products, Adobe Creative Suite, Sprout Social and Canva.
• Outstanding customer service skills and ability to communicate with diverse populations.
• Motivated self-starter who can bring new ideas to this new position and make it their own!

Nice-to-haves

• Knowledge of the Liberty area and business community, and of the tourism industry as a whole is preferred.
• Photography, videography and graphic design skills.
• Advertising best practices, social media advertising and generating reports including ad metrics.
• Google Ads Certification strongly preferred.

Benefits

• Flexible work environment - 9/80 schedule with every other Friday off
• FREE health insurance (employee + family)
• FREE HSA contribution (up to $2,400/year)
• FREE retirement plan (pension plan that is fully paid for by the City)
• Generous paid time off (Vacation, Sick leave, 11 paid holidays/year, plus ability to earn up to 5 additional days off per year through the employee wellness program participation)
• Healthy respect for work-life balance. Many of our employees stay for decades, with good reason.