TowneBank Mortgage - Mortgage Marketing Digital Content Specialist

Townebank - Norfolk, VA

Full-time

Norfolk, VA

Credit Intermediation and Related Activities

About the position

As a Digital Content Specialist, you will play a pivotal role in our dynamic mortgage marketing team, where your primary focus will be on crafting engaging and high-quality digital content that resonates with our audience. Your responsibilities will encompass a wide range of tasks, including the creation of blog posts, social media messages, website copy, and email campaigns, all of which must be delivered under tight deadlines. You will leverage various copywriting tools to enhance your efficiency and explore innovative creative avenues to keep our content fresh and engaging. In addition to content creation, you will be responsible for community management across multiple online platforms. This involves actively engaging with our audience, responding to inquiries, fostering discussions, and building meaningful relationships. Your ability to navigate the fast-paced and often dynamic nature of online interactions will be crucial in maintaining a positive brand presence. You will also develop and execute social media strategies that align with our marketing goals, tracking performance metrics and analyzing trends to make data-driven recommendations. Your contributions will extend to digital content management, where you will help maintain our website content, ensuring it is informative, engaging, and optimized for search engines. Collaboration with the marketing team will be essential as you work on integrated campaigns, ensuring consistency across all digital channels while managing multiple projects simultaneously.

Responsibilities

• Develop high-quality content, including blog posts, social media messages, website copy, and email campaigns, often with tight deadlines.
• Oversee and engage with multiple online communities on various social media platforms, responding to inquiries and fostering discussions.
• Develop and execute social media strategies aligned with marketing goals, tracking performance metrics and analyzing trends.
• Contribute to the creation and maintenance of website content, ensuring it is informative, engaging, and optimized for search engines.
• Collaborate with the marketing team to develop integrated campaigns and ensure consistency across all digital channels.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field
• 3+ years of experience in social media management, content creation, or digital marketing in a fast-paced environment
• Strong understanding of social media platforms and their best practices
• Excellent writing and communication skills, with the ability to adapt to different audiences and styles
• Proficiency in content management systems and SEO principles
• Experience with copywriting tools (e.g., Gemini, ChatGPT)
• Ability to work independently and as part of a team in a fast-paced, deadline-driven environment
• Openness to a hybrid work schedule

Nice-to-haves

• Two years of experience with CRM systems
• Demonstrated ability to resolve conflicts with creativity and authority while maintaining a professional relationship
• Ability to control situations or events in the absence of higher authority
• Ability to make recommendations or decisions that affect office operations and activities
• Strong Presentation Skills
• Comfortable On-Camera
• Ability to teach others
• Demonstrated experience managing a complex calendar