Toy Store Marketing and Promotions Associate Manager

$20 - $24/Yr

Mattel - El Segundo, CA

Full-time - Mid Level

El Segundo, CA

Miscellaneous Manufacturing

About the position

Plan, manage and execute Mattel's Toy Stores retail marketing and promotional strategy to create demand, enhance customer experience and drive sales. Responsible for designing and implementing marketing and promotional plans to attract and retain customers.

Responsibilities

• Craft a comprehensive marketing plan to promote our products or services.
• Design and implement promotional campaigns such as discounts, unique offers, and events to attract and retain customers.
• Ensure all marketing activities are aligned with the brand's image and values.
• Work with other departments, vendors, and external partners to execute marketing campaigns successfully.
• Engage customers through various marketing channels to build brand loyalty and improve the overall customer experience.
• Leverage online platforms to reach wider audiences and promote products effectively.
• Organize events and in-store promotions to drive foot traffic and sales.
• Partner with Mattel's Children's foundation and drive charitable events and sales.
• Manage customer data and develop strategies to capitalize on targeted marketing and customer retention.
• Manage the marketing and promotional budget to ensure cost-effectiveness and maximum ROI.
• Monitor the effectiveness of marketing campaigns through metrics and analytics to optimize future initiatives.
• Compile weekly, monthly, and annual sales and profit reports, sales by promotional activity and spending.

Requirements

• Bachelor's degree in business, marketing, or related field.
• Minimum of 5 years' experience in brand or retail marketing.
• Proven marketing and/or project management experience, including developing effective promotional calendars, activating sales programs, and measuring results.
• Excellent analytical skills necessary for profitability analysis and ROI projections.
• Creative thinker with strong understanding of effective social media advertising.
• Proficient in Outlook, Word, Excel, Power Point, Adobe, Illustrator.

Benefits

• Flexible work model designed to empower a culture of growth, optimism, and wellbeing.
• Collaborative work environment.
• Opportunities for innovation and making a difference.